News Broadcasting
Big magic beefs up its weekday prime time programming with kis din mera viyah hovega
MUMBAI: BIG MAGIC, the flagship general entertainment channel from the Reliance Broadcast Network, is on an aggressive spree to intensify the content and programming lineup on the channel. Targeted at the 15- to 35-year-old SEC ABC females and males across Hindi-speaking markets, the adaptation of a popular Pakistani sitcom of the same name – Kis Din Mera Viyah Hovega promises to enthrall today’s progressive audiences. Produced under the banner of BIG Production, this witty sitcom is all set to premiere on BIG MAGIC on Monday, 25th November at 9.30pm.
Kis Din Mera Viyah Hovega is a situational comedy and comprises of an eclectic mix of unusual characters, a captivating storyline and rib-tickling humour. All set to add more laughter and entertainment to the lives of Indian viewers, this refreshing new offering showcases the lives of the members of the Choudhary household and their biggest fixation – marriage. All the members of the family are desperate to get married but owing to their amusing obsessions and a juxtaposition of circumstances they all land up in a hilarious mismatch. Amidst all the confusion of finding a suitable match and getting married, one question which lingers on every character’s mind is- kis din mera viyah hovega!
This character driven sitcom enjoyed immense popularity in Pakistan with 3 successful seasons. Mr. Sunil Kumaran, Business Head, Big Magic states, “With Big Magic expanding its footprint across HSMs, it is our constant endeavor to bring forth a variety of fresh and intriguing content to the viewers with every new offering. Close on the heels of our previous adaptation Nadaniyaan, we are certain that this family entertainer Kis Din Mera Viyah Hovega will attract more viewers to the channel and be a great value proposition to consumers and advertisers alike.”
Comedy being the genre that resonates well with audience across age groups, the channel acquired the rights of the sitcom Kis Din Mera Viyah Hovega after in-depth research and has adapted the same accordingly for the Indian masses. Big Magic has grown within a very short period of time to become a favorite among a larger audience beyond central India (which it was initially catering to). With its footprint expanding across HSMs, the new shows are aimed at a larger cross-section of audiences. With a larger viewer base to entertain, the channel is ensuring its programming is tailored to suit relevant entertainment penchants.
News Broadcasting
Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore
PAT improves to Rs 306.6 crore, margins steady amid cost pressures.
MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.
Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.
However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.
Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.
At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.
On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.
Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.
The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.
