News Broadcasting
Bharti AXA General insurance launches a user friendly e-commerce enabled website
BANGLORE : A recent user research on online buying patterns of insurance, conducted by Bharti AXA General Insurance (GI) Company, one of the fastest growing multi-line general insurance companies in India, has thrown up key insights about online purchase of insurance in India. The research covered three key cities – Mumbai, New Delhi and Bangalore – which ranked amongst the highest in demand for online insurance, and was conducted across health and motor insurance.
The research report deep dived into customer behaviour online and drew out specific nuances that appeal to customers while buying insurance online. The report, in fact, formed the basis for the launch of Bharti AXA GI’s new website which is e-commerce enabled and is designed to ease the online buying process of insurance. Customers anywhere in the country can now buy policies across motor, health, home, personal and critical illness insurances depending on their needs and budgets, from the company’s website www.bharti-axagi.co.in.
Speaking on the occasion, Dr Amarnath Ananthanarayanan, Managing Director and CEO, Bharti AXA General Insurance said, “We are witnessing a surge in online penetration in the country and it has become the ‘go-to’ medium to widen customer reach – irrespective of the product you are selling. Our research has helped us fine-tune our website to aid customers across the country in the easy purchase of insurance. As an organisation committed to protecting its customers, our claims team is accessible to our customers 24/7 through our call center and email. Claimants can also readily access our garage and hospital networks across the country on our website to make a quick decision on claims. We are also looking at enhancing our website in the near future for retail claims with the introduction of end to end solutions to ease the entire claims process for customers, from claims notification, reserving, investigation, survey and assessment as well as claims payment. Our website is a strategic step in our overall digital strategy and we hope it will only boost the overall insurance penetration in the country by widening the access to insurance across the country, irrespective of physical presence.”
Focusing primarily on health and motor insurance the research brought to light some common behavioural patterns of online customers that collectively point towards the need for buying insurance quickly and in a hassle free manner. On health insurance, the research revealed some interesting insights like –
Health related incidents to close family and friends pushes customers to buy insurance immediately
Social circles have a huge impact on the purchase of health insurance and brand selection for further consideration
Most people do not understand the terminology and meaning of the different benefits and conditions and prefer to be guided through
In the growing motor insurance market and the increase in web retailing, the study revealed –
Most people look for quick comparisons
Requests for too much information about the vehicle’s details, most of which are in documents like the RC book, can discourage the customer from buying insurance online and he/she can immediately look for other options
Renewals are a very important trigger for customers wanting instant policy issuance
Bharti AXA GI’s new website is easy on the eye and provides a user friendly interface across all categories of insurance. It has based the following features on consumer insights to provide a user friendly buying experience –
Transparency – instant quote; clear mentions of what you get and what you don’t(inclusions & exclusions in policy), and clear mentions of premium for the products and add-ons purchased
Easy to buy, Innovative bouquet of products and add ons
Instant issuance and mailing of policy document
Dejargonising – technical terms explained clearly
Ease of purchase
Competitive pricing
The company offers a wide range of products across health and personal accident, motor (car and two-wheeler), and home. For each segment an ensemble of products has been conceived and designed to meet the varying needs of the customers. The company is looking at further strengthening its service network and focusing on the underserved segment, especially in tier- II and III cities.
It already has a cashless network of over 2000 garages and 3900 hospitals pan India. With its new website, these products are now accessible across the country irrespective of physical presence.
The website can be viewed at the following URL www.bharti-axagi.co.in
News Broadcasting
CNN-News18 to air live counting day coverage for five state election results on May 4
The channel is rolling out its biggest election coverage machinery yet for results day on 4th May
NOIDA: The votes have been cast. Now comes the reckoning. CNN-News18 is pulling out all the stops for results day on 4th May, when counting begins across five battleground states — West Bengal, Assam, Kerala, Tamil Nadu and the Union Territory of Puducherry — in what promises to be one of the most closely watched electoral verdicts in recent memory.
The channel’s coverage, titled Battle for the States: The Verdict, kicks off at 7am and runs through the day across linear TV, connected television and YouTube. It is the culmination of CNN-News18’s multi-format editorial initiative, Battle for the States, which has tracked the polls from the beginning under the theme Road to Power.
At the operational heart of the coverage will be the Live Results Hub, the channel’s central command centre built to collate, verify and process real-time data flowing in from reporters stationed at counting centres across constituencies. The hub combines newsroom intelligence, analytics and on-the-ground reporting to deliver what the channel promises will be the fastest and most accurate results coverage in English news.
Leading the on-air charge will be primetime anchors Rahul Shivshankar, Anand Narasimhan, Aman Sharma, Nabila Jamal and Shivani Gupta. They will be joined by a wide panel of commentators including author Chetan Bhagat; GVL Narasimha Rao, senior leader of the BJP; Smita Prakash, editor of ANI; activist Saira Shah Halim; political analyst Sumanth C Raman; Abhijit Iyer Mitra, senior fellow at IPCS; Amitabh Tiwari, founder of VoteVibe; columnist Abhijit Majumdar; Nalin Mehta, managing editor of MoneyControl; political analyst Tehseen Poonawalla; senior journalist Subir Bhaumik; and political analyst Manojit Mandal.
Shivshankar, who serves as editorial affairs director at CNN-News18, set out the stakes plainly. “Counting day is one of the most watched events in the electoral cycle, where speed and credibility are tested in real time,” he said. “Battle for the States: The Verdict is built on that promise, combining ground reporting, sharp analysis and cutting-edge election technology to give viewers the clearest and fastest route to the verdict. On May 4, CNN-News18 will once again be the nation’s most trusted channel to witness democracy in action.”
Smriti Mehra, chief executive of English and Business News at Network18, framed the coverage in broader terms. “Elections are defining national events, and audiences turn to brands they trust in moments that matter,” she said. “CNN-News18 has consistently led from the front in every election coverage, and this special programming reflects the scale of our ambition and editorial strength.”
The channel has form here. It claims to have been India’s most preferred English news destination for election results for the past 20 years, covering everything from the 2024 general elections to the Delhi, Maharashtra, Bihar and BMC polls on the back of what it calls an “Always First, Always Right” record. Five states, one day, and a nation waiting for answers. The clock starts at 7am on 4th May.
