Factual
BBC rewards TV18 factual for digital initiative
MUMBAI: A+E Networks | TV18 won two awards at the BBC Knowledge National Digital Marketing Conference & Awards. HISTORY TV18 was declared the winner under the ‘Best Use of Video Series’ category and FYI TV18 won under the ‘Best Use of Digital Media in Advertising and Marketing’ category.
A+E Networks | TV18 Vice President & Head Marketing Sangeetha Aiyer, said, “We ‘ve always worked hard at being pioneers in the digital space and the awards are a reaffirmation of our belief in our “Digital First Strategy”. With the OMG! Yeh Mera India video series we have created a digital property that has not only engaged millions of Indians but also has cultivated a sense of national pride. And with the FYI TV18’s Kuch Bhi Poochofy campaign we managed to create awareness about FYI TV18 through tapping on the insight of people asking questions. Winning these accolades only inspires us to push the envelope even more.”
History TV18 won the award for OMG! Yeh Mera India, best known for showcasing the mindboggling facts of India and Indians. The series featured Kalaripayattu maestro Meenakshi Amma also fondly known as “Samurai Amma” who received over 10 million views on Facebook within three months. The buzz generated by the videos help propel the Kalaripayattu exponent to internet sensation to Padma Shri winner.
FYI TV18 was rewarded for their interactive social media campaign called AMA (Ask Me Anything) – ‘KuchBhiPoochhofy’ by Chetan Bhagat and Chef Vicky Ratnani, a platform for all the impending answers to the viewers’ questions. The campaign ‘KuchBhiPoochhofy’ was trending nationwide for over 5 hours where the hosts answered 40,000 questions and attracted 8.34 million people online.
The BBC Knowledge Digital Marketers’ Awards are designed to recognize exceptional work done by the marketing fraternity to take their brands into the digital era. These awards recognize and reward leaders for the pioneering job of online asset creation amongst their peer-set for their brands. The entries are judged by an exceptional jury who not only look at results but also the leadership ability in creating an innovative marketing environment that has the ability to change the game for the branding and marketing industry.
Factual
National Geographic launches ‘Postcards from Hong Kong’ with Ridhi Dogra
New series explores the city’s hidden gems and vibrant contrasts, premiering 28 March.
MUMBAI: Ridhi Dogra just sent a postcard from Hong Kong that’s worth framing because when a bustling metropolis reveals its quiet trails and timeless traditions, even the skyline takes a back seat. National Geographic has unveiled Postcards from Hong Kong, a refreshing travel series hosted and curated by actor Ridhi Dogra. Produced by National Geographic Creative Works in collaboration with the Hong Kong Tourism Board, the show offers an intimate, Indian traveller’s perspective on one of Asia’s most iconic cities, moving beyond its glittering harbour and skyscrapers to uncover serene beaches, scenic hiking trails and deep cultural traditions.
Across three visually rich episodes, Ridhi journeys through contrasting sides of Hong Kong. The first episode takes her on a quieter path of self-discovery to places like Sai Kung, Big Wave Bay, Dragon’s Back, Tai O, Ngong Ping, Po Lin Monastery and the Tian Tan Buddha. The second episode dives into the city’s energetic side, from the bustling streets of Causeway Bay to Happy Valley Racecourse, Michelin-starred spots and luxury shopping at Landmark.
Ridhi Dogra said, “Being part of Postcards from Hong Kong with Nat Geo was a deeply enriching experience. What I love about this journey is that it goes beyond the obvious; it’s not just about the skyline or the speed of the city but about the stories that live in its quieter corners.”
A National Geographic India spokesperson added, “With Postcards from Hong Kong, we set out to go beyond the familiar and explore the city through a more intimate, human lens.”
Hong Kong Tourism Board director of South Asia Puneet Kumar noted, “Postcards from Hong Kong is a reflection of meaningful storytelling that brings the city to life in an immersive way. It beautifully captures the diversity and spirit that define Hong Kong.”
Blending travel, culture and personal storytelling, the series celebrates Hong Kong as a city of contrasts where modern life meets tradition and every corner holds a story waiting to be discovered. It premieres on 28 March at 8 pm on the National Geographic Channel and will also stream on JioHotstar.
In a world of hurried travel reels, Postcards from Hong Kong slows things down just enough to let viewers truly see the city not just its lights, but its layers, proving that the best souvenirs are the stories you bring home.
