Kids
Bandbudh aur Budbak helps catapult Discovery Kids ratings by 112%
Discovery Kids’ new show Bandbudh aur Budbak has helped in propelling the TV ratings of the channel to a historic high in the country. Discovery Kids garnered 17,479 GTVTs* for week 7 as per BARC (Age group 2-14, India Urban) more than double the average 8229 GTVTs* garnered by the channel in the preceding 3 weeks. The reach for Discovery Kids has grown from 8.5 Million to 10 Million, while TSV has almost doubled from 28 minutes to 52 minutes*.
Speaking on the occasion, Discovery Communications India, Head – Discovery Kids, Uttam Pal Singh said, “Our insight that everyone loves naughty kids is proving to be correct with the success of Bandbudh aur Budbak. In just 5 days, this show has helped us in delivering historic high GTVTs– the number will go up further once full 7 days of Bandbudh aur Budbak data is captured next week. We hope that love for the characters grows further in the coming weeks. This success has given us a good platform to launch Little Singham in April later this year.”
Bandbudh aur Budbak follows the fun school life adventures of two best friends, Badrinath and Buddhadeb who often land in trouble because of their antics but luck always seem to be on their side and they manage to escape scot-free.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
