Music and Youth
Bajaao and National Institute Of Technology collaborate over music
MUMBAI: Many indie musicians in India live a dual life juggling gigs with a more traditional career choice, and many known names come from analytical backgrounds like engineering. This relationship gets a further push as India’s largest direct online retailer for musical instruments and pro audio equipment,BAJAAO, enters into a one-of-a-kind new alliance with National Institute of Technology (NIT), Rourkela, tobring music even closer to their students.
With music quickly becoming an integral part of mainstream education, BAJAAO is providing the students with a new experience of learning with music. To boost the interest for different kinds of music on campus, BAJAAOhas helped revamp and refurnish the institute’s six year old makeshift jam room with International quality instruments and equipment.
Education is changing and institutions are bringing about a change in the mindset of people. Augmenting the dreams of budding musicians on NIT campus, the brand new jam room not only includes instruments like guitars, drum kits, keyboards, microphones, and accessories from BAJAAO, but also, pro audio components like sound mixers and PA systems to amplify audio within the room.
With the help of BAJAAO’s music and professional audio experts, the jam room boasts of some iconic and celebrated music instruments and pro audio brands like Fender, Tama, Roland, Sennheiser, Samson, Cort and Behringer.
Commenting on NIT’s association with BAJAAO, Prem Depon Nayak, student-in-charge (Purchase), NIT Rourkela said, “These days, sound matters more than before. As a musician, it is expected that your instruments sound good. BAJAAO’s experience in the industry as well as their understanding of music definitely made them stand out as a company we should partner with. Their efforts taken to overcome the challenge of the lack of quality music gear and make it available for Indian music enthusiasts are clearly evident. Their sincerity in trying to elevate the music scene in India, and support aspiring musicians helped us realize that we were associating with the best.”
According to Suman Singh, CEO, BAJAAO, “There is an increasing demand for inclusion of music in mainstream education today, as many consider it the best way to instill focus and concentration. Also, music has gone past the taboo career choice and many parents are motivating their children to follow their passion and pick up their instrument of choice. BAJAAO has always helped in transcending musical journeys with its broad spectrum of opportunities, and I believe this association will help us find potential musicians and introduce the industry to rising talents.”
The students at NIT Rourkela now have access to the world renowned music gear, which gives them an opportunity to not only hone their skills, but also pursue music as a serious option in addition to their chosen career paths. Having already associated with music schools like True School of Music in Mumbai, BAJAAO expects this unique collaboration of technology and music, which will become the trendsetter for other institutions, to encourage young talent to explore their potential beyond the obvious.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
