English Entertainment
AXN spices up programming line-up with ‘AXN Premiere Club’ – introduces 7 days, 7 premieres
This is no ordinary year for AXN. The channel is in its 20th year and to celebrate its legacy, AXN has some special plans for its viewers through the year. While January saw a new slot called AXN Bestsellers that airs all cult shows like Sex and the City, Breaking Bad, Sherlock etc. at 11 pm every day, February has a brand new proposition of 7 days, 7 new shows under its new property called ‘AXN Premiere Club’.
As the name suggests, the channel is premiering 7 news shows every night of the week at 10 PM. The 7 shows in the line-up, which are not available on any OTT platform, are The Handmaids Tale, which has won 8 Emmy and 2 Golden Globe Awards, the fearless and warrior-like show, ‘Vikings season 5’, the military drama, ‘The Brave’ from the makers of the highly-acclaimed show ‘Homeland’, the intense legal drama ‘Doubt’, the thrilling American drama series ‘ZOO’, the courtroom drama ‘Bull’ and the action drama series ‘Scorpion’.
To promote this unique proposition of 7 days 7 new shows, AXN has tied up with Pan-Asian restaurant Mamagoto and PVR Cinemas to give viewers an experience of this proposition on-ground. For instance, Mamagoto will have a special 777+ menu which includes a mouth-watering soup, a starter, a main course, a mocktail and a dessert, all at Rupees 777 only. This is a month-long activity across metros Mumbai, Delhi, Bangalore, Chennai, Hyderabad and Kolkata. PVR-goers will witness the handmaids at select outlets along with the promo across the screens.
Experience the rush, excitement and thrill with ‘AXN Premiere Club’ every day at 10 PM only on AXN.
English Entertainment
ZEE5 UK partners Narrative Entertainment to add UK channels
Six FAST channels added as platform sharpens hybrid play in Britain
LONDON: ZEE5 UK struck a first-of-its-kind deal with Narrative Entertainment, bringing mainstream UK television channels onto an Indian streaming platform as it pushes to deepen its footprint in a crowded, mature market.
The partnership adds six of Narrative’s FAST channels to the service, including Great! Movies, Great! Romance, Great! Mystery and kids brands POP, Tiny Pop and POP UP, widening ZEE5 UK’s appeal across genres and age groups.
The move reflects a clear shift in strategy. ZEE5 UK is betting on a hybrid model that blends on-demand content with curated, always-on channels to drive discovery and increase time spent on the platform.
“This partnership represents a meaningful evolution in how we serve audiences in mature markets like the UK, where viewers are defined by habits, convenience and choice rather than geography or language alone,” said Parul Goel, territory head, Europe, Zee Entertainment. “By bringing trusted mainstream UK channels together with our premium originals, movies and kids’ content, we are building a more consumer-centric platform that simplifies viewing while increasing depth and relevance.”
Fateha Begum, commercial director, Narrative Entertainment, said the tie-up would fuel growth for both sides. “Our portfolio of quality programming, with such wide and enduring appeal, is a perfect complement to ZEE5 UK. This is a strong partnership that will support growth for both parties, and we share Zee Entertainment’s vision of an increasingly partnership-led future for the industry.”
ZEE5’s global library spans over 4,000 films and more than 500 originals, with over 130 new titles added annually. The addition of Narrative’s channels strengthens its kids offering and introduces genre-led linear experiences alongside its on-demand catalogue.
The deal also gives Narrative access to ZEE5 UK’s fast-growing user base, extending reach without diluting brand identity, while reinforcing ZEE5 UK’s network of more than 40 live channels.
As streaming wars intensify, ZEE5 UK is widening its playbook, blending content, convenience and partnerships in a bid to win screen time in one of the world’s toughest markets.
