English Entertainment
ATKT.in associates with Star Movies to showcase youth talent on My Star Movies at 9
Mumbai: ATKT.in, a college content entertainment platform announced their association with Star Movies, home to the biggest blockbusters. As a part of this association, ATKT will help amplify the search for young, talented movie fans in who will create special videos as a tribute to their favourite Hollywood blockbusters for ‘My Star Movies at 9’.
‘My Star Movies at 9’ recognizes the spirit of young movie buffs and their love for Hollywood films. The selected talent created tributes to their favourite blockbuster describing what they love most about it through music, poetry, and dance lead. These videos will be played on the channel, as well as the various social media platforms of Star Movies and their partners, including ATKT.in. ATKT will promote the campaign to over six lakh college students across 800 colleges.
Commenting on this association Prashant Sardesai, Co-founder of ATKT.in said: “This innovative campaign from Star Movies pioneers the use of young, unrecognised talent to celebrate the love for cinema. ATKT is proud to partner Star Movies in helping find the best campus talent, and to amplify the fan art produced by these talented performers to a large youth audience”.
About ATKT.in
ATKT.in, established in July 2016, is a platform which enables youth who are talented in the arts – performing arts, fine arts, literary arts – to find their audiences and grow into future legends. The platform is the brainchild of Saurabh Kanwar and Prashant Sardesai who each have over 18+ years of experience in television & digital content, content creation, content platforms and digital marketing.
ATKT.in showcases talent on its platforms in the form of videos, imagery and text. The platform began with coverage from India’s best college festivals and has expanded to receiving content from college-level talent from across the country. It has succeeded in providing talented artistes much larger audiences and an avenue for their performances to live beyond just the college or their immediate geography.
English Entertainment
Ellison takes his Paramount-Warner Bros case straight to theater owners
The Skydance chief goes to CinemaCon with promises and a skeptical crowd waiting
CALIFORNIA: David Ellison strode into a room packed with thousands of cinema owners and executives at CinemaCon in Las Vegas on Thursday and did something rather bold: he looked them in the eye and asked them to trust him.
The chief executive of Paramount Skydance vowed that his company would release a minimum of 30 films a year if regulators greenlight its proposed $110 billion acquisition of Warner Bros Discovery, a deal that has made theater owners deeply, and loudly, nervous.
“I wanted to look every single one of you in the eye and give you my word,” Ellison told the crowd. “Once we combine with Warner Bros, we are going to make a minimum of 30 films annually across both studios.”
It was a confident pitch. Whether it landed is another matter. Cinema operators have already called on regulators to block the deal, and scepticism in the room was hardly concealed.
Ellison pushed back by pointing to recent form. Paramount, born from the merger of Paramount Global and Skydance Media last August, plans to release 15 films this year, nearly double the eight it put out in 2025. Progress, he argued, was already underway.
He also threw theater owners a bone they have long been chasing: all films, he pledged, would run exclusively in cinemas for a minimum of 45 days, drawing applause from a crowd that has spent years fighting for exactly that commitment across the industry.
“People can speculate all they want,” Ellison said, “but I am standing here today telling you personally that you can count on our complete commitment. And we’ll show you we mean it.”
Fine words. The regulators, however, will have the last one.
