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Assassin’s Creed to premiere on 17 Sept, Star Movies to campaign with Ubisoft

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MUMBAI: Ask any gamer about Assassin’s Creed and they are bound to call it one of the best role-playing games available on consoles today. No wonder the game series has crossed over 100 million shipments globally! So what makes it sell? The storyline!

A riveting plot built around the epic battle between the Assassins and the Knight Templars across centuries and eras, managed to capture the imagination of gamers and movie buffs alike! Star Movies gives you the chance to witness the cinematic rendition of the game with the TV premiere of ‘Assassins Creed, The Movie,’ on 17 September at 9pm.

Star Movies again brings a popular movie, featuring Michael Fassbender as the Assassin, Callum Lynch, and Jeremy Irons and Marion Cotillard star as the father-daughter scientist duo.

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For the premiere of Assassin’s Creed, Star Movies is launching the ‘We Are Assassins’ campaign, partnering with Ubisoft, the video game publisher and minds behind the legendary Assassin’s Creed game. Through this partnership, Star Movies will give the ultimate Assassin’s Creed experience to fans and viewers, creating an interactive game on Facebook, providing users with an immersive experience of the world of Assassin’s Creed.

Experience the beauty of this gaming series as it transcends boundaries with an entire arsenal of medieval and modern gadgets and skills with the premiere of ‘Assassins Creed’ on Star Movies and Star Movies HD.

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English Entertainment

Ellison takes his Paramount-Warner Bros case straight to theater owners

The Skydance chief goes to CinemaCon with promises and a skeptical crowd waiting

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CALIFORNIA: David Ellison strode into a room packed with thousands of cinema owners and executives at CinemaCon in Las Vegas on Thursday and did something rather bold: he looked them in the eye and asked them to trust him.

The chief executive of Paramount Skydance vowed that his company would release a minimum of 30 films a year if regulators greenlight its proposed $110 billion acquisition of Warner Bros Discovery, a deal that has made theater owners deeply, and loudly, nervous.

“I wanted to look every single one of you in the eye and give you my word,” Ellison told the crowd. “Once we combine with Warner Bros, we are going to make a minimum of 30 films annually across both studios.”

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It was a confident pitch. Whether it landed is another matter. Cinema operators have already called on regulators to block the deal, and scepticism in the room was hardly concealed.

Ellison pushed back by pointing to recent form. Paramount, born from the merger of Paramount Global and Skydance Media last August, plans to release 15 films this year, nearly double the eight it put out in 2025. Progress, he argued, was already underway.

He also threw theater owners a bone they have long been chasing: all films, he pledged, would run exclusively in cinemas for a minimum of 45 days, drawing applause from a crowd that has spent years fighting for exactly that commitment across the industry.

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“People can speculate all they want,” Ellison said, “but I am standing here today telling you personally that you can count on our complete commitment. And we’ll show you we mean it.”

Fine words. The regulators, however, will have the last one.

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