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Actus Digital Drives Media Monitoring Efficiency With New Artificial Intelligence Capabilities
BOSTON: Actus Digital, a leading provider of compliance and media monitoring solutions, today announced that its world-renowned media monitoring system has been enhanced with artificial intelligence (AI) capabilities that dramatically speed up workflows. Using Actus Digital's intelligent, data-driven platform, media companies can automatically tag, organize, and categorize video recordings to enable rapid retrieval of relevant content and clips creation for social media outlets and the web.
"In today's media environment, companies are dealing with a massive amount of content and data. How fast they can analyze data, find relevant content, and turn that content into engaging clips is a major differentiator," said Raphael Renous, CTO, Actus Digital. "AI is a game changer for media monitoring, as it opens up an entire new range of workflows and automation options. With our AI media monitoring platform, tagging and clips creation is an instantaneous process based on comprehensive content analysis, and we're excited to bring that unique value prop to our customers."
Actus Digital's media monitoring platform, newly enhanced with AI, allows media companies to more intelligently monitor and search for content beyond the channel name, date/time, extracted metadata (i.e., as run/EPG, closed caption), and manually entered metadata. In addition, users can use the platform to search for spoken words (speech to text), text that appears in the videos, specific faces (facial recognition), logos and logo changes, and detect advertising. The AI capabilities are among ongoing improvements to the compliance solution, which offers detailed reports on loudness, SCTE, closed captions, automatic configuration options, OTT monitoring, and more.
AI capabilities have also been added to Actus Digital's Clip Factory clips creation workflow for increased speed and efficiency. With these new options, media companies can decrease manual labor and gain an edge on the competition.
The Actus Digital media monitoring platform delivers an intelligent approach to monitoring and support for multiple deployment environments, including on-premise, virtualization, cloud, and hybrid.
Actus Digital will demonstrate the latest innovations for its media compliance and monitoring platforms at IBC2019, Sept. 13-17 in Amsterdam at stand 3.C69. For more information, visit www.actusdigital.com.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
