DTH
ABS partners PT Sarana Media to launch Indonesian DTH FreeViews platform
MACAU: Leading satellite operator ABS has announced today that it will partner with PT Sarana Media Vision (SMV), using SMV’s DTH license to launch a consumer FreeView satellite service – FreeViewSat – across Indonesia in January 2017. The service will be called SMV FreeViewSat and will initially broadcast over 60 television channels via the ABS-2, ABS-2A and ABS-6 satellites in both Ku and C-band.
For the first time in Indonesia, a free-to-view platform will be available throughout the entire country, allowing advertisers the opportunity to reach the full potential of the Indonesian audience.
The FreeViewSat model will promote maximum distribution and the cost of the STB & dish will be less than US$35. Customers will only need to make this one-time purchase to enjoy all the TV channels on the platform (with no monthly recurring subscription fees).
Tom Choi, CEO of ABS commented that “SMV’s FreeViewSat will be very attractive for Indonesia by providing great quality international and unique domestic programming to the entire country. The goal is to deliver high quality entertainment and educational content affordably to all – For the first time, everybody, not only the affluent or those in the urban areas, will be able to receive high quality programming for free, with just a one-time purchase of a set-top box and dish. FreeViewSat will also give advertisers the first real opportunity to reach the whole population of Indonesia, even in rural areas. ABS is delighted to be partnering and supporting this highly worthwhile venture.’’
At launch in January, FreeViewSat will carry at least 30 local Free-to-Air channels and more than 30 high quality international channels. The number of channels will continue to grow to over 100 channels in the first 6 to 12 months as new and interesting content is added.
FreeViewSat will be available via 75cm Ku band dishes from 75E on ABS-2 and ABS-2A, and via 1.6m C-band antennas from 156E on ABS-6 simultaneously, so that consumers have the choice of small dishes, or larger ones with better rain protection. Since Indonesia already has over 10 million C-band antennas installed, the adoption rate is expected to be rapid.
ABS has selected the ABV conditional access and middleware system, along with Ali chips for its Set-Top Boxes.
Confirmed channels for launch include:
TV9 Nusantara, TVRI Nasional, DAAI TV, TV One, ANTV, Metro TV, Trans 7, Trans TV, SCTV, Indosair, Kompas TV, Net TV, Bali TV H2, Bloomberg TV, France 24, Fix & Foxi, Action Hollywood Movies, Pulse TV, Al Jazeera English, CCTV-News, CCTV-4, CCTV-9, Russia Today, MediaCorp Channel, Landscape HD, TRACE Urban and TRACE Sport Stars, B4U Music, B4U Movies, NDTV 24/7 and NDTV Good Times, and many more
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
