News Broadcasting
Aaj Tak returns with latest edition of ‘Agenda Aaj Tak’
Mumbai: Hindi news channel Aaj Tak returns with ‘Agenda Aaj Tak,’ the biggest thought platform for debates and discussions in the Hindi language. The theme of the event is ‘Naye Daur Mein Likhenge Nayi Kahani’ (new stories written for a new age), capturing how a resurgent nation, emerging victorious from the turmoil of the 2020 pandemic is set to write a new chapter of change for itself in various ways.
The event is set to be held at New Delhi’s Le Meridien Hotel on 3 and 4 December and will bring together India’s most recognisable and celebrated names across the realms of politics, entertainment, business and social welfare to ponder on the big questions that lie in store for Indians as they usher the new year.
The event will unite marquee leaders to decide the nation’s ‘agenda’ – across its most important spheres. Bharatiya Janata Party chairman JP Nadda will deliver a keynote on the party’s vision and mission for the upcoming elections while finance minister of India Nirmala Sitharaman will offer insights on India’s financial outlook.
The event will also witness the presence of eminent union cabinet ministers like Nitin Gadkari, Jyotiraditya Scindia, Ashwini Vaishnaw, Kiren Rijiju and Mansukh Mandaviya. This will also be the first time when union agriculture minister Narendra Singh Tomar will be seen addressing a public gathering, post the three controversial farm bills got repealed.
The event will also be graced by prominent chief ministers like Shivraj Singh Chouhan, Bhupesh Baghel, Arvind Kejriwal, and Charanjit Singh Channi, who will talk about the issues that are relevant to their respective states.
Leaders like Salman Khurshid, Asaduddin Owaisi, Manish Tewari, Randeep Surjewala across all political spectrum will also mark their attendance in the two-day event. Bollywood celebrities like Aayushmann Khurrana, Kiara Advani, Sara Ali Khan, Kriti Sanon, Sonu Sood, Kartik Aryan, Aanand L Rai, and Ayush Sharma will talk about their individual journeys. Other celebrities like Raveena Tandon, Ashutosh Rana, and Shweta Tripathi who are known to voice out their opinion strong and loud, will be seen participating in an open dialogue.
Agenda Aaj Tak 2021 will pose and attempt to engage with the biggest questions of the day in empowering, innovative ways- in the nation’s language, to reach and inspire the nation’s most important voices.
Viewers can catch all the engaging discussions on Aaj Tak and Aaj Tak HD channels or online – for a live broadcast on www.aajtak.in.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
