Music and Youth
9X Media to nurture independent content, signs up three raw talents
MUMBAI: 9X Media will nurture upcoming raw musical talent and provide them a stupendous launch pad. Being India’s largest Music Broadcaster, 9X Media will leverage its leadership position to amplify the new talent across the Network’s varied screens in the television and digital space. The new bubbling under and deserving talent across India and beyond will be signed exclusively with the Network for a minimum of three years.
Mentoring the new talent 9X Media has taken three upcoming musical artists of diverse genres under its wings. These three artists namely – Rossh, Rae and Farid Ahmed will be managed by 9X Media with a 360 degree holistic approach that a music label would, and much more! The artists would get a mega launch pad on 9X Media’s channels and cross pollination across all its other properties.
Commenting on the initiative 9X Media’s Senior Vice president Content & Strategic Alliances, Rajitta Hemwaani said, “the Company is all geared up to discover, nurture and proliferate independent music content and talent. Hence clutter breaking sounds, super talented musicians across genres and trend setting music videos are going to adorn our screen soon! I am extremely excited about not just building the new singers and musicians but the next mega brands in entertainment. Something that this country is totally ready for! A long term successful brand is what 9X Media envisions for each one of them.”
From creating a super sleek music video for the artists to providing them a wide reach across 350 million television viewers and around 20 million digital communities, 9X Media will partner the talent in their musical journey to superstardom!
Waiting in the wings for immediate release in the next couple of months are: ROSSH
Rossh, is a rapper, musician and writer all rolled in one! Super talented, his debut original, Chillum, is one of the most popular viral tracks having garnered 8 million views organically.
He has also composed the title track `Goosebumps’ of the Jackie Chan, movie, Kung Fu Yoga. Wild and exotic, his music caters to the youth today, with all its vibrancy. He specialises in Hip Hop, Reggae, Urban Desi , Sufi and of course Bollywood! This one is to watch out for!
RAE
Rae, is a 19 year old live wire of a singer and dancer from Mumbai. Training from the raw age of five years in singing & dancing which have always been her passion, Taylor Swift, Keith Urban and Selena Gomez are her vocal influencers.
Rae, with her powerful strong voice and stage presence is here to fill the void in India, that of a teen, good looking, singer and performer. She is going to rule the stage very soon!
FARID AHMED
Finalist of the Saregama 2009, Farid has a soulful voice that tugs at your heart strings. Classical training from the age of 4 and coming from the Jaipur gharana, his grandfather was the Raj Gayak in the court of Maharaja Mansingh of Jaipur. His commitment to his passion and profession will ensure he is here to play the long innings in the world of sufi, Bollywood and live shows!
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
