Music and Youth
9X Media to nurture independent content, signs up three raw talents
MUMBAI: 9X Media will nurture upcoming raw musical talent and provide them a stupendous launch pad. Being India’s largest Music Broadcaster, 9X Media will leverage its leadership position to amplify the new talent across the Network’s varied screens in the television and digital space. The new bubbling under and deserving talent across India and beyond will be signed exclusively with the Network for a minimum of three years.
Mentoring the new talent 9X Media has taken three upcoming musical artists of diverse genres under its wings. These three artists namely – Rossh, Rae and Farid Ahmed will be managed by 9X Media with a 360 degree holistic approach that a music label would, and much more! The artists would get a mega launch pad on 9X Media’s channels and cross pollination across all its other properties.
Commenting on the initiative 9X Media’s Senior Vice president Content & Strategic Alliances, Rajitta Hemwaani said, “the Company is all geared up to discover, nurture and proliferate independent music content and talent. Hence clutter breaking sounds, super talented musicians across genres and trend setting music videos are going to adorn our screen soon! I am extremely excited about not just building the new singers and musicians but the next mega brands in entertainment. Something that this country is totally ready for! A long term successful brand is what 9X Media envisions for each one of them.”
From creating a super sleek music video for the artists to providing them a wide reach across 350 million television viewers and around 20 million digital communities, 9X Media will partner the talent in their musical journey to superstardom!
Waiting in the wings for immediate release in the next couple of months are: ROSSH
Rossh, is a rapper, musician and writer all rolled in one! Super talented, his debut original, Chillum, is one of the most popular viral tracks having garnered 8 million views organically.
He has also composed the title track `Goosebumps’ of the Jackie Chan, movie, Kung Fu Yoga. Wild and exotic, his music caters to the youth today, with all its vibrancy. He specialises in Hip Hop, Reggae, Urban Desi , Sufi and of course Bollywood! This one is to watch out for!
RAE
Rae, is a 19 year old live wire of a singer and dancer from Mumbai. Training from the raw age of five years in singing & dancing which have always been her passion, Taylor Swift, Keith Urban and Selena Gomez are her vocal influencers.
Rae, with her powerful strong voice and stage presence is here to fill the void in India, that of a teen, good looking, singer and performer. She is going to rule the stage very soon!
FARID AHMED
Finalist of the Saregama 2009, Farid has a soulful voice that tugs at your heart strings. Classical training from the age of 4 and coming from the Jaipur gharana, his grandfather was the Raj Gayak in the court of Maharaja Mansingh of Jaipur. His commitment to his passion and profession will ensure he is here to play the long innings in the world of sufi, Bollywood and live shows!
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
