MAM
Oneindia cashes in with Anand Sreenivasan as monetisation head
MUMBAI: Oneindia is betting big on fresh leadership to fuel its next growth spurt. The digital news platform has roped in Anand Sreenivasan as its national head of monetisation and special projects, tasking him with steering revenue growth and bolstering advertiser partnerships across the country. For Sreenivasan, the mandate is expansive: drive sales strategy, client engagement, and revenue delivery across Oneindia’s bouquet of offerings, including digital, video, branded content, and strategic solutions. He will also be responsible for nurturing regional sales teams and connecting brands to millions of users in multiple Indian languages through campaigns that are not only data-driven but culturally resonant.
The timing is crucial. India’s digital story is increasingly being written in vernacular tongues, and Oneindia already a strong player in multilingual media, is positioning itself to lead that charge. With over 20 years of experience, Sreenivasan brings the kind of firepower the company needs to capitalise on this moment.
He most recently served as national head of branded content at Republic World until 2022, after stints at Quint Digital, AETN Media, and 9X Media.
Explaining the move Oneindia CEO Ravanan N said: “In my first conversation with Anand Sreenivasan, I saw a leader who not only understands the market but also sees where it’s headed. His track record in building revenue engines and forging deep client relationships makes him invaluable as we strengthen our leadership in the multilingual digital space.”
Sreenivasan himself is bullish on the challenge: “India’s digital growth story is being written in multiple languages, and Oneindia is at the forefront of that transformation. My goal is to unlock the full commercial potential of our reach and deliver campaigns that don’t just advertise, but truly resonate with audiences across every region and culture.”
With 1,000-plus advertisers already on its roster and a growing user base across Hindi, Tamil, Telugu, Bengali, and more, Oneindia is looking to Sreenivasan’s vision and experience to cash in on the multilingual boom and deepen its footprint in the country’s diverse digital landscape.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
