Gaming
Zupee announces ‘Saara India Chamkega’ initiative
Mumbai: Diwali is as much about spreading joy in others’ lives as it is about celebrating with our loved ones. This Diwali, Zupee, one of India’s leading online skill-based gaming platforms announced its ‘Saara India Chamkega’ campaign to brighten the lives of thousands of senior citizens.
Staying true to the spirit of Diwali, this initiative is designed to gamify the experience of giving with an in-App engagement on the Zupee App, urging players to light up e-diyas as part of the collective effort towards supporting senior citizens.
As part of the week-long campaign until Diwali, Zupee players can simply click on the ‘Saara India Chamkega’ in-App banner and participate by rolling a dice, where each dice roll will lead to the lighting of corresponding number of e-diyas illuminating a digital map of India. For every e-Diya lit, Zupee will contribute towards supporting senior citizens in association with The Earth Saviours Foundation
A real-time tracker will be active throughout the week, showcasing the total number of e-diyas lit. Additionally, players can also invite their friends and families to join in the cause through WhatsApp and Facebook via the Zupee App and website.
The Earth Saviours Foundation, an internationally acclaimed and recognized non-profit organisation to champion this initiative. The initiative aims to impact over thousands of residents as part of The Earth Saviours programmes for senior care and the specially abled.
Zupee’s donation will be channelled by the Earth Saviours NGO in securing essential provisions, including food, hygiene and toiletries, medicine etc for the senior citizens. Furthermore, Zupee’s team joined in the Diwali celebrations with the residents of Earth Saviours and organised a meal at the NGO, located at Bandhwari Village, Distt. Gurugram.
Share the joy of Diwali with a simple tap and light e-diya to show your support for senior citizens. You can do this by either clicking on the ‘Saara India Chamkega’ banner inside the Zupee App or by visiting the Zupee website.
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
