Gaming
Zoreko launches their latest brand anthem
Mumbai: When newest gaming centre Zoreko stumbled upon up-and-coming rap star Shubham Tripathi, little did they know that their vibes would be a perfect match and the ensuing authenticity would lead to Shubham being signed on to create and launch their latest brand anthem. Interestingly, Shubham is a real-life ‘Gully Boy’ and was a delivery executive at a national food delivery app. Tripathi and Zoreko’s match is worthy of all the internet praise it is getting.
“This collaboration with real-life Gully Boy Shubham Tripathi is a stroke of luck for Zoreko – collaborating with someone who understands the energy and brings the right mood and aesthetic is rare, and our brand anthem strikes the right chord for us and our audiences. Zoreko is a premier gaming arena that aims to provide an unparalleled experience for all. This anthem is a testament to that fact.” said Zoreko consulting CMO Avanish Agarwal.
From making videos online to collaborating with Zoreko on this brand anthem, Tripathi is living his dream – rapping, recognition, and rizz. His arc and astronomical rise are testaments to how he has made a margarita from the lemons life has thrown at him.
Shubham Tripathi expressed his excitement about the collaboration, stating, “My journey from delivering food to becoming a part of the Zoreko family has been nothing short of a dream come true. This opportunity allows me to showcase my passion for music and inspire others who may be chasing their dreams.”
Recently, Zoreko unveiled its flagship centre in Elan Town centre in Gurugram. With this new space and brand new anthem, Zoreko looks forward to revolutionising the gaming scene with its unparalleled array of games for all. It is the ultimate gaming destination for enthusiasts of all ages, accommodating diverse interests and preferences.
Gaming
IICT signs three MoUs to boost AVGC-XR and esports
Partnerships with Zenfluencers, Yologram and Eruditio at Chennai Gaming Show 2026 strengthen education, XR innovation and nationwide talent outreach.
MUMBAI: IICT has just levelled up the game in a big way. The Indian Institute of Creative Technologies signed three strategic Memorandums of Understanding on 17 April 2026 at the CII Summit FX – India Gaming Show in Chennai, forging alliances with The Zenfluencers, Yologram Style Pvt. Ltd. and Eruditio Consultants to accelerate India’s AVGC-XR ecosystem.
The tie-ups combine IICT’s strengths in education, skilling and research with specialist expertise across esports, immersive technologies and large-scale outreach.
- With The Zenfluencers, IICT will roll out globally benchmarked esports programmes, including joint certification courses, industry workshops, tournaments and masterclasses, creating clear career pathways across the full esports value chain.
- The partnership with Yologram Style Pvt. Ltd. focuses on gaming, immersive storytelling and extended reality (XR), delivering industry-aligned curriculum, faculty mentorship, student showcases and collaborative research in immersive AI and virtual production.
- Collaboration with Eruditio Consultants targets awareness, accessibility and career alignment, with nationwide counsellor training, institutional engagement and structured guidance frameworks to reach students beyond Tier-1 cities.
IICT CEO Vishwas Deoskar said, “As the AVGC-XR sector evolves at a rapid pace, strong collaborations between industry and academia are essential. These partnerships will create meaningful impact across education, innovation and outreach.”
Yologram Style Pvt. Ltd. founder Aditya Mani added, “AI-driven creator worlds are transforming games into engines of culture, commerce and careers. Together we aim to empower a generation to build immersive futures.”
Eruditio Consultants founder Indrajit Ghosh noted, “This is not just about awareness, it is about building a structured ecosystem that connects aspiration with opportunity.”
The Zenfluencers CEO Atharva Gupta said, “This MoU is a big unlock moment for the esports ecosystem in India. We’re building a structured pipeline for talent across the full stack.”
By bringing together academia, industry leaders and ecosystem players, IICT is creating scalable models that blend cutting-edge skills with real-world relevance. In a sector racing toward the future, these three partnerships ensure India’s next generation of creative technologists won’t just keep up, they’ll set the pace.
