Music and Youth
Zoom promotes the trending phenomenon of ‘selfie’
MUMBAI: From bus stops to the bathroom, youngsters these days can be seen striking a pose and pouting at a smartphone clicking themselves tirelessly. What follows next can be anyone’s guess. ‘Selfie’ has become a form of self-expression and is indicative of one’s state of mind that receives due adulation on social media. What’s amazing is that it’s catching up with a lot of brands as a way to start a conversation with its consumers.
‘Safi Selfie’ contest is the first off the block to connect emotionally with the youth. By following simple mechanisms like uploading one’s selfie on the social media platforms like Facebook, Twitter or Instagram and hash tagging it #SafiSelfie, youngsters can win a chance to get up close and personal with bollywood celebrities.
Safi brand manager Nilotpal said, “As we move forward, we are taking initiatives to connect strongly with the youth. Keeping this in mind, we are glad to associate with Zoom that brings us closer to our TG. With an interesting activation like the ‘Safi Selfie’ contest and our association with Zoom, we are certain that we will achieve the desired impact.”
“We are extremely happy to partner with Safi and leverage their brand through an interesting contest. Zoom is not only the number one bollywood channel but also highly active in the digital domain. Through this campaign, we are engaging the youth with something that they love doing the most – taking selfies!” added MD and CEO Times Television Network MK Anand.
‘Safi Selfie’ is a 21 day contest that will be promoted heavily on Zoom. Four lucky winners with the maximum likes and re-tweets on social media platforms for their ‘selfies’ will not only get a chance to meet and spend some time with the bollywood actors Kunal Kapoor and Sonal Chauhan but also get an opportunity to be featured on the channel.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
