Music and Youth
Zoom and Philips launch ‘Thank God It’s Fryday’ season 2
MUMBAI: Bollywood and lifestyle channel from the Times Network stable, Zoom is leaving no stone unturned in strengthening its content, in keeping with the revamp strategy.
The channel is all set to bring back the season 2 of its food fashion show, Philips Air Fryer Thank God It’s Fryday with chef Ranveer Brar, this August. The show that will travel to eight cities, including Lucknow, Hyderabad, Mumbai, Delhi, Kolkata, Ahmedabad, Goa and Amritsar will bring to the viewers the local cuisine of the region combining it with health, style and fashion.
Times Network MD & CEO M K Anand said, “Zoom is connected closely with its premium audiences who are driven in their pursuit of a stylish and fulfilling lifestyle. Philips Air Fryer Thank God It’s Fryday helps them in their quest, as it shows them ways to keep their diet healthy even as they happily enjoy tasty, fried food. This is why we are particularly pleased to launch season 2, in which it will offer even more engaging, entertaining and extremely useful and relevant content to our viewers.”
Philips India president consumer lifestyle ADA Ratnam added, “Thank God It’s Fryday was a truly innovative concept that seamlessly brought together food, fitness and travel to create a very interesting story. As expected, the audience loved its first edition in 2014 and were left hungry for more. This year, once again, Philips Airfryer is joining hands with Zoom to explore more cities and more cuisines to create interesting stories that the audiences will love. And it is not just stories – we have received tremendous response from people trying the innovative recipes and re-discovering tasty, healthy food. Like everyone else, we are also looking forward to Chef Ranveer once again creating magic with his trusted companion Philips Airfryer.”
What’s new in season 2
This season the show will have a new format, new fried flavours, and most important, a host of healthy and delicious new regional delicacies created in the Philips Airfyer.
Season 2 will also feature a new fusion of cooking and photography. The chef and his photographer friend will travel to different cities around the country, exploring various local delicacies and new fried flavours. Chef Ranveer will recreate a healthy version of the same dish in the Philips Airfryer, but with an interesting twist to create a new fusion dish.
Brar said, “In today’s world of stress and convenience, where well-being and health have become all the more important, a gadget like the Philips Airfryer, along with Thank God It’s Fryday, brings back well-being into our lives, and with style.”
