e-commerce
Zomato divulges Bengaluru’s weather secret with star-studded, quirky film
MUMBAI: Bengaluru’s near-perfect weather has been a source of envy across India. But what’s the secret? Zomato’s latest film playfully spills the beans-it’s all thanks to the ‘weather gods’ who thrive on delicious ‘oota’ (food) delivered on time. Turns out, Bengaluru’s sunshine and breeze are powered by a well-fed divine committee, thanks to Zomato’s seamless food delivery.
The campaign features Indian cinema’s Dino Morea as the chief weather god, ensuring his divine team maintains Bengaluru’s legendary climate. Alongside him, a stellar ensemble including Ashish Vidhyarthi, Niharika NM, and Jordindian adds to the fun. The film humorously positions Zomato as the key ingredient behind Bengaluru’s pleasant weather, making every food order a divine service.
The pre-launch buzz took the city by storm with intriguing billboards asking, ‘Why is Bengaluru’s weather so super?’ The suspense reached fever pitch when cricketing legend Anil Kumble shared a snapshot of the campaign on X, fueling online chatter. Finally, Zomato revealed the big twist across its social media platforms: ‘Super weather needs super oota!’
Zomato marketing head Sahibjeet Singh Sawhney shared, “Bengaluru isn’t just a city; it’s an emotion, and its food culture is at the heart of it. This campaign is our way of celebrating its love for great food and unmatched weather, all with a generous dose of humor. We’ve brought the ‘Weather Gods’ to life, showing how timely oota keeps them—and the whole city—cheerful.”
MUMBAI: From flights to tracks, Cleartrip is now trying to keep every journey on the same ticket. Cleartrip, part of Flipkart, has launched train ticket bookings through a partnership with Indian Railway Catering and Tourism Corporation, marking its entry into India’s vast rail travel ecosystem.
The integration allows users to search, book and manage train journeys directly within the app, as the company pushes towards becoming a unified, multi-modal travel platform. The move plugs Cleartrip into one of the world’s largest transportation networks, where over 800 million reserved passengers travel annually, alongside a daily footfall of around 23 million across Indian Railways.
The offering includes bookings across routes nationwide, covering General and Tatkal quotas as per Ministry of Railways guidelines. Users can also access real-time seat availability, fare insights, PNR status tracking, berth preferences and digital payment options within a single interface.
The expansion reflects a broader shift in travel platforms from specialising in a single mode to stitching together end-to-end journeys. For Cleartrip, the bet is not just on scale, but on simplifying a system often seen as complex and fragmented.
Company executives said the focus is on embedding predictive intelligence and personalisation into the booking journey, aiming to make everything from discovery to post-booking support faster and more intuitive.
The train booking feature is currently live on the app, with plans to extend it to the web platform soon, signalling a push towards a seamless cross-platform experience.
In a country where railways move billions each year, the next battleground for travel apps may well be decided not in the skies, but on the tracks.
