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Zixi strengthens commercial leadership with key recruitments
MUMBAI: IP-based live video transport and observability software provider Zixi has bolstered its leadership team with the appointment of Josh Wiggins as chief commercial officer and Kris Alexander as vice president of product and industry marketing.
These strategic hires come as Zixi continues to expand its market footprint and drive innovation in next-generation video contribution and distribution.
Wiggins, a seasoned industry veteran with over 25 years of experience, has held senior roles at AWS, ThinkAnalytics, GrayMeta, and Deluxe. In his new position, he will oversee Zixi’s business development, sales strategy, and partnerships, helping customers and partners maximise operational efficiency and revenue potential through the company’s cutting-edge technology.
Alexander, who has held key roles at AWS and Akamai Technologies, brings extensive expertise in product strategy and marketing. He will lead Zixi’s efforts in product positioning, customer education, and market messaging, helping media organisations adopt IP-based live video solutions.
“Josh and Kris bring a wealth of experience and insight to Zixi,” said Zixi CEO Marc Aldrich. “Their leadership will be vital as we continue to deliver innovative solutions and help customers navigate the shifting landscape of live video distribution.”
As media organisations increasingly transition to cloud-based content delivery and hybrid distribution models, Zixi’s Emmy-winning software enables ultra-low latency, reliable IP video transport, reducing costs while maintaining superior video quality.
Wiggins commented, “Zixi is transforming IP-based live video transport. I look forward to driving growth and enabling our partners to unlock new opportunities.”
Alexander added, “The media landscape is evolving rapidly, and Zixi is at the forefront of this change. I’m excited to help showcase how our customers are revolutionising their workflows using Zixi’s solutions.”
Zixi will present its latest innovations at NAB Show 2025, demonstrating scalable, cost-effective live content distribution solutions.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
