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Zing and Zee Cafe now available for Virgin Media
MUMBAI: Zee Entertainment Enterprises Ltd (Zeel) has branched out to UK wide audiences with the debut of two more of its channels, Zing and Zee Café, on Virgin Media.
With local shows, Bollywood entertainment, Hollywood insights, movies, music, drama, reality shows and more, Zing covers a novel blend of programmes that make it exclusive in the British Asian space.
The channel will target its audience across various platforms, including millions of Virgin Media homes, Sky, Freesat, Yamgo Mobile, TouTube, Facebook and Twitter.
Virgin Media audience will now be able to view the UK‘s first ever British Asian drama Cloud 9 on Zing, Monday to Friday 6.30 pm and 10.30 pm. Setting a record in the South Asian entertainment space, Cloud 9 is an English drama series. Zing will now be available on channel 813.
Zee Cafe will be available to watch on Channel 811 with a mix of entertainment for everyone, including soaps, historic dramas, mythology, news, lifestyle, horror, cookery, movies and business.
Both channels will be making quality content available to Virgin Media‘s pay TV subscribers and will be an addition to Zee‘s subscription channels already on Virgin Media‘s Asian Mela Pack which include: Zee TV, Zee Cinema and Zee Punjabi.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
