DTH
Zindagi DTH’s September lineup features powerful women protagonists
Mumbai: While the world is talking about women empowerment in their own ways, Zindagi shows its support to it in the best way by giving the audiences a dive into September with the best women-led dramas. From heart-wrenching tales of love and loss to inspiring stories of resilience, the lineup offers something for every mood and feeling.
To begin with, Zindagi DTH is also set to showcase two new shows. Starting 3 Sept is Koi Chand Rakh, featuring Imran Abbas, Ayeza Khan, Areeba Habib, Muneeb Butt from at 7:30 pm the focus on complicated relationships, about love and enviousness. Followed by Badi Apa, a show featuring Savera Nadeem in the lead. Incidentally, it also marks the show’s eleventh anniversary since its release.
Premiering on 11 September at 9 pm, viewers can tune in to Hum Kahan Kay Sacchay They. This gripping drama stars Mahira Khan and Kubra Khan, portraying the complex relationship between two cousins who navigate childhood trauma and societal pressures. What happens when revenge starts tearing apart sisterhood?
Talking about her role as Mashal in Hum Kahan Kay Sacchay Thay, Kubra Khan said, “I was grateful for the opportunity to play Mashal, a character in a series that’s true to its nature; be it insecurity or vulnerability. Life isn’t just black and white.. It’s also about all the greys that come with it and how each individual deals with their reality in their own way. This was one of the most challenging and multilayered characters I’ve ever taken on. We received tremendous love and appreciation from the Pakistani audience when the show was released, and I am hopeful for a similar response from our Indian viewers when it airs on Zindagi’s DTH services this month. I’m excited for the audience to watch the show and share their feedback with us.”
Starting on 19 September at 6 pm, Yeh Raha Dil will offer a heartwarming tale of love, heartbreak, and forgiveness. Starring Ahmed Ali Akbar and Yumna Zaidi, the series explores the intricacies of human relationships and the power of second chances.
Along with these, the month of September, will also witness the release of Daam starring Sanam Baloch, Aamina Sheikh, Adeel Hussain, Nimra Bucha, Sanam Saeed on 17 September at 7:30 pm and Baaghi starring Saba Qamar, Osman Khalid Butt which will be available for the audiences from 26 September at 7:30 pm.
Tune in exclusively on Zindagi DTH Tata Play (Channel no. 154), Dish TV and D2h (Channel no. 117), and Airtel TV (Channel no. 102) to indulge in these excellent performances by strong and impactful women actors this September.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
