Music and Youth
Zetc undergoes revamp, dons new youthful avatar
MUMBAI: Bollywood music channel Zetc has donned a new refreshed look, which reflects the culture of today’s youth. The renewed look of the channel will provide viewers with the latest Bollywood music and shows along with hot trending topics.
The new logo of the channel presents a youthful and energetic feel to the channel with a play on vibrant rainbow colors through animation. The tagline ‘Youth Music Cafe’ of the channel, which is an extension of the new brand ideology will help young viewers to identify and relate to the programming on a personal level.
Zetc head Vishnu Shankar said, “Today’s youth lives in an era of abundance. They have access to the best of the programming content and hence they expect supreme quality from the entertainment providers. The industry has evolved in an interesting way over the period of time and these are the times of transformations. At Zetc, it has been our endeavour to provide our viewers with the best programming content.
Our channel has grown with the genre and has developed a loyal fan base, which will expand rapidly as we unravel its untapped potential with the new refresh look. In its new manifestation we will leverage the iconicity of Bollywood and transform Zetc into the most preferred Hindi music channel.”
As a part of the revamp strategy, the channel will see several additions on the programming front. Iconic characters of Hindi cinema will be brought to life in entertaining parody forms along with the music, film reviews and juicy filmy gossip.
The channel’s programming highlight will be a talk show hosted by trade analyst Komal Nahta and the Bollywoood Business Awards. The talk show will cover the latest developments in the film industry including new releases, interviews, box-office collections, the emerging trends and future forecasts.
Zetc Bollywoood Business Awards identifies and honours winners purely based on their box office success. The award stands for an unbiased and commercial success-oriented metric system without the involvement of a jury.
Currently the Indian music channel market pegged at approximately Rs 800-900 crores, which is estimated to grow manifolds with the new BARC metric system. With the new method coming in, the channel has taken this opportunity to enhance the overall channel experience for its audience.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
