e-commerce
Zepto partners with Truecaller to build trust and speed in quick commerce deliveries
MUMBAI: India’s fast-paced quick commerce giant Zepto has joined forces with Truecaller to tighten the screws on secure, contextual communication across its high-velocity operations. The partnership, announced on 26 May 2025, seeks to embed trust and efficiency across every touchpoint of the Zepto customer journey—from login to last-mile delivery.
In a sector where every second counts, Zepto is tapping into Truecaller’s Customer Experience Solutions to enhance delivery coordination, reduce missed calls, and simplify onboarding through features like verified business caller ID, call reason, and video caller ID. The move is designed to minimise friction in critical interactions and build customer confidence.
“In the fast-moving world of quick commerce, trusted communication is foundational to every successful transaction. Whether it’s coordinating deliveries or engaging with users, every interaction must be secure, seamless, and reliable. Our partnership with Truecaller enables us to further safeguard these connections through verified communication channels, enhancing both user trust and operational efficiency”, said Zepto co-founder Kaivalya Vohra.
For end users, the updates mean they can now instantly recognise official Zepto calls by their name, logo and verified badge—reducing confusion and answering lag during deliveries. Features like call me back and branded SMS campaigns under verified campaigns add another layer of assurance, while Truecaller’s SDK enables 1-tap OTP-less logins for both the Zepto and Zepto Café platforms.
“Zepto’s promise of speed, convenience, and reliability aligns perfectly with Truecaller’s mission to power trusted and contextual communication at scale. Through our Customer Experience Solutions, we enable Zepto to deliver seamless experiences from secure onboarding to fulfilment while ensuring every interaction is anchored in trust,” said Truecaller global head – GTM & developer products, Priyam Bose.
Truecaller’s Customer Experience Solution is already used by over 2,500 global businesses to build brand recognition and protect users from communication fraud. This partnership bolsters Zepto’s operational backbone and customer assurance as it races ahead in India’s competitive q-commerce arena.
MUMBAI: From flights to tracks, Cleartrip is now trying to keep every journey on the same ticket. Cleartrip, part of Flipkart, has launched train ticket bookings through a partnership with Indian Railway Catering and Tourism Corporation, marking its entry into India’s vast rail travel ecosystem.
The integration allows users to search, book and manage train journeys directly within the app, as the company pushes towards becoming a unified, multi-modal travel platform. The move plugs Cleartrip into one of the world’s largest transportation networks, where over 800 million reserved passengers travel annually, alongside a daily footfall of around 23 million across Indian Railways.
The offering includes bookings across routes nationwide, covering General and Tatkal quotas as per Ministry of Railways guidelines. Users can also access real-time seat availability, fare insights, PNR status tracking, berth preferences and digital payment options within a single interface.
The expansion reflects a broader shift in travel platforms from specialising in a single mode to stitching together end-to-end journeys. For Cleartrip, the bet is not just on scale, but on simplifying a system often seen as complex and fragmented.
Company executives said the focus is on embedding predictive intelligence and personalisation into the booking journey, aiming to make everything from discovery to post-booking support faster and more intuitive.
The train booking feature is currently live on the app, with plans to extend it to the web platform soon, signalling a push towards a seamless cross-platform experience.
In a country where railways move billions each year, the next battleground for travel apps may well be decided not in the skies, but on the tracks.
