iWorld
Zenga strikes gold again; brings home two honours
NEW DELHI: Zenga Media has received awards for Best Mobile & Web TV and Best Engagement App “Sunny Leone” along with the Integrated Marketing at the 2nd Asian Customer Engagement Forum & Awards.
The customer engagement forum, founded in 2012-13, is one of Asia’s largest communities of customer engagement and advocacy professionals, including the most innovative practitioners around.
Zenga Media which is the exclusive digital rights holder of Sunny Leone in India, creating and managing Sunny Leone’s official mobile app has showcased its excellence by winning Best Engagement App.
The thought behind Celebrity Fan Engagement App was based on the fact that people are used to handheld devices like smart phones and tablets for close interaction and direct engagement. This is a space Zenga Media decided to look closely at helping celebrities reach out to their fan keeping in mind a direct interaction and gratification to the followership that these celebrities have.
Sunny Leone said, “I am excited to receive an award for the Best Engagement App at the 2ndAsian Customer Engagement Forum & Awards. The app provides an entire new way for me to communicate with my fans and give them a new and unique content experience! I am really thankful to ZengaTV and OneDigital team to have closely worked with me in creating something which is loved by my fans and helping me stay in touch with my fans. ”
The award winning Sunny Leone application is available for all iOS, windows and android mobile and Tab users. Fans can download this free of cost from iTunes App Store for iPhone/ iPad and Google Play for android users and windows store for windows users.
“While the idea was big, the challenge was to create a first of its kind app, bridging the gap between the celebrity and fans. This app offers opportunity for her fans to stay in touch with her through live interactions apart from new videos, images and wallpaper on Sunny Leone. The integrated approach adopted by our team for the web and mobile TV led to the great success of the Zenga App, while the team also works on building direct engagement with fans through her Facebook, YouTube channel and ZengaTV channel. It’s a great feeling to win an award particularly because it recognizes our innovative approach that the brand stands for in each area, be it in product development or marketing. Kudos to the team for bringing this honour and setting an example in taking customer engagement to the next level” said ZengaTV & OneDigital Entertainment MD & CTO Shabir Momin.
eNews
Barc India, Nielsen launch Barc | Nielsen One Ads, a unified cross-media ad measurement tool
JioHotstar to deploy cross-screen measurement during T20 World Cup 2026
MUMBAI: Broadcast Audience Research Council India and Nielsen have joined forces to launch Barc | Nielsen One Ads, a cross-media measurement system designed to give advertisers a unified view of advertising performance across television and digital platforms.
The new framework combines Barc India’s linear television viewership data with digital audience measurement from Nielsen One Ads. The result is a single dataset that measures advertising reach and frequency across four screens: linear tv, connected tv, mobile and computer, while removing duplicated audiences across devices.
The move comes as India’s media landscape grows increasingly fragmented, with advertisers struggling to reconcile data from multiple platforms. The joint system aims to provide a single, deduplicated picture of campaign performance and audience reach.
“This marks a defining moment for cross-media ad measurement in India,” said Barc India chief executive Nakul Chopra. “Barc | Nielsen One Ads brings together television and digital screens in a unified system, enabling advertisers to understand their true reach and incremental impact across the entire media ecosystem.”
Nielsen chief product officer Akhil Parekh, said the collaboration addresses a long-standing challenge for advertisers. “Brands have had to stitch together fragmented data to understand how campaigns perform. A single, deduplicated view across screens is something the industry has needed for years.”
The first deployment will take place on JioHotstar, which will use the system to measure advertising during the ICC Men’s T20 World Cup 2026 hosted by India and Sri Lanka. Barc India said the framework could expand to include more broadcasters and platforms if industry demand grows.
Among the system’s key features are unified four-screen reporting, advanced reach deduplication to eliminate duplicate viewers across devices, and detailed metrics including average frequency, gross rating points and demographic performance.
