iWorld
Zeenat Aman gives modern dating crash course on Tinder’s Swipe Ride
Mumbai: Tinder, the world’s most popular app for meeting new people, is back with an all new episode of Swipe Ride, a show that celebrates uninhibited, meaningful conversations about what Indian women want from their dating lives, with Zeenat Aman as the surprise celebrity guest! Popular social media content creator and actor, Kusha Kapila, takes the driver’s seat once again to pick up Tinder users to meet their dates. The episode premiered on Friday, 15 September, 2023 on Tinder’s Youtube channel and stream exclusively on JioCinema.
Veteran actress and eternal beauty Zeenat Aman shared her advice for young women on the latest episode of Tinder’s Swipe Ride, “Dating is an incredibly personal journey, and you must navigate it on your terms. As women, we are subjected to so many pressures in life, but here’s what I’ve learnt: go with the flow, pursue your passions, experiment, cherish your relationships, and build a life that fills your soul. Then, when love comes along, it’ll simply enhance the beauty of your existence, not define it. This episode of Tinder’s Swipe Ride is a reminder for all women to talk openly, express your desires and share your hopes and dreams. Finding true chemistry is rare, and when you do, seize it with both hands!”
During the conversation, Zeenat talks about how dating has transformed into a healthier landscape for the younger generation today with conversations around mental health, therapy and depression no longer being taboo. This sentiment resonates with 43 per cent women daters in India who believe dating is healthier (more honest, more open, with a focus on prioritising mental health) for 18-25 year olds today than it was before.* The trio also chat about how dating apps like Tinder offer a vast pool of choices for Gen Z today. Unlike the pre-Tinder era when dating was limited to introductions through parents’ friends, dating apps enable choice and agency. This holds true for 57 per cent young women daters in India who agree that dating apps allow them to meet people they would otherwise never have met – even those outside their social circle opening them up to a world of endless possibilities.*
“Swipe Ride celebrates the diverse perspectives of young Indian women and their dating journeys in a relatable context. At Tinder, our focus has always been to encourage inclusivity, autonomy, and create a safe, non-judgmental space where women are free to choose, discover and interact with like-minded people, and be their most authentic, comfortable self – this show is an extension of that IRL.” said Tinder India marketing director Anukool Kumar.
To empower young women in India to navigate the world of online dating and prioritise their wellbeing, Tinder has recently launched Tinder Love and Care (TLC), a dating wellness guide developed in collaboration with That Sassy Thing. TLC features advice and insights from 15 prominent female experts and queer voices in India, covering a range of topics such as sexual health, intimacy, and fostering honest conversations with dates, all while prioritising self-care.
Co-created with film director Debbie Rao along with popular writer Supriya Joshi, Swipe Ride series is a product of the coming together of these women who like to call their own shots whether it’s in their careers, or their dating lives.
*A study of 1000, 18-25 year old dating singles pan-India between April – May 2023 conducted by OnePoll on behalf of Tinder.
iWorld
Prime Video drops trailer for Lukkhe, a rap crime drama starring KING in his acting debut
Eight episodes of revenge, redemption and hard-hitting rap arrive on the streaming platform on 8th May
MUMBAI: Prime Video has unveiled the trailer for Lukkhe, an eight-episode musical action drama built around the world of rap, crime and bruised relationships — and it has done so in suitably loud fashion, launching it at a live concert in Mumbai featuring electrifying performances by KING, Amira Gill, Akshath, Raashii Khanna, Ruaa Kayy and RUTVXK. As if that were not enough, the show’s music album was also dropped at the event, in collaboration with exclusive music streaming partner Amazon Music and music label Warner Music India.
The series is directed by Himank Gaur and produced by Vipul D. Shah and Rajesh Bahl under the banners of Optimystix Entertainment and White Guerrilla LLP. It is created and executive produced by Agrim Joshi and Debojit Das Purkayastha.
The cast is the talking point. KING, the acclaimed Indian rapper and songwriter, makes his acting debut as MC Badnaam, a performer consumed by rivalry and hunger for recognition. Raashii Khanna, returning to Prime Video after Farzi, plays Gurbani. Palak Tiwari, making her streaming debut, plays Sanober. Lakshvir Singh Saran plays Lucky. The ensemble also includes Nakul Roshan Sahdev, Kritika Bharadwaj, Shivankit Parihar, Yograj Singh and Ayesha Raza Mishra in pivotal roles.
The trailer plants its flag squarely in the tension between MC Badnaam and his rival MC OG, played by Parihar, while threading in the love story between Lucky and Sanober. The soundtrack, which spans hard-hitting rap anthems to emotionally charged melodies, is as much a character in the show as any of its leads.
Gaur was candid about what drew him to the project. “Lukkhe gave me a chance to dive into a world that’s loud, emotional, and constantly on edge,” he said. “What stayed with me was how every character is chasing something personal, and music becomes their way of expressing it. Working with this cast, especially KING in his debut, along with Raashii, Lakshvir, and Palak, was incredibly rewarding because they brought honesty that elevated every moment.”
Khanna reflected on her character with evident relish. “Playing Gurbani in Lukkhe was a really intense and fulfilling experience,” she said. “What I found most interesting was how her strength comes from something deeply personal, which shapes every decision she makes. It was about finding that balance between vulnerability and grit.”
KING, stepping in front of the camera for the first time, was characteristically direct. “Stepping into Lukkhe as MC Badnaam has been a defining moment for me,” he said. “What drew me in was how real his hunger and need to be heard felt. It’s something I connect with as an artist. Bringing music into his journey made the experience even more personal.”
Tiwari described the role as a first on multiple fronts. “It was my first time working with Prime Video, and the whole experience felt new and creatively satisfying,” she said. “Being part of a story that has both intense and heartfelt moments, along with a team that brought so much honesty to it, made this journey truly memorable.”
Saran, for his part, zeroed in on what made Lucky tick. “Lucky is someone who’s trying to move forward while still carrying the weight of his past, and that push-pull made him really interesting to explore,” he said. “There’s a sincerity to his journey that I hope people connect with.”
Lukkhe premieres on Prime Video in Hindi on 8th May, across India and in more than 240 countries and territories worldwide. In a streaming landscape drowning in crime dramas, this one is betting that putting a rapper at its centre – and meaning it – is enough to cut through the noise. On the evidence of the trailer, it might just be right.
