GECs
Zeel to launch ‘Zee Picchar’ on 01 March
MUMBAI: After winning the hearts of Kannadigas with their progressive shows and lovable characters with Zee Kannada, Zee Entertainment Enterprises Limited (ZEEL) is set to further strengthen its foothold in Karnataka, this time with the soon-to-be launched Kannada movie channel, Zee Picchar.
Launching on 1 March 2020, Zee Picchar, the channel boasts of a wide spectrum of films across genres and generations from the industry’s finest stars. With a robust library of 350+ films that includes not just some of the highest ever rated movies on television like Kurukshetra, Doddmane Huduga, Pailwaan , Hebbuli, The villain, but also all-time hits like Mayura, Jogi, Milana, Bul Bul, the channel is all set to provide entertainment like never before to the sandalwood movie fans and leave them with a ‘Hit Dinada Feeling’.
The first look of Zee Picchar was unveiled on-air on Zee Kannada on 9 February with a promotional video, introducing it as the ultimate destination for fans of Sandalwood movies. For the first time ever in Karnataka, the channel is set to telecast 12 Picchar Premieres in 12 consecutive days, in its first month of launch and will also telecast a ‘only one break’ movie at 1:00 PM every day.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
