GECs
Zeel plans to regain top spot in Hindi, Marathi, Telugu markets in 2020
MUMBAI: Zee Entertainment Enterprises Ltd (Zeel) is upping the ante on its GEC portfolio. Zee TV, Zee Marathi and Zee Telugu will witness a lot of content changes this year to gain back their leading positions in the respective markets.
Zee Telugu will be launching a new fiction show Prema Entha Madhuram on 10 February and two more shows- Trinayani and Thoorpu Padamara will launch soon.
In the past three to four quarters, there has been a dip in the market share of Zee’s Hindi GEC. In an earnings concall, Zeel CEO Punit Goenka said, “We continuously want to look at our content portfolio of the channels and improve on that so that the market shares can be gained back."
He further added, “So all these channels where we lost market share, we will be replacing most of the shows, therefore trying to gain back the leadership position. In fact, I am told that Zee Telugu has already gained back or started the trajectory towards upward movement and should be on track within the first quarter of next fiscal.”
During 3QFY20, ZEEL’s television network had an all-India viewership share of 18.2 per cent. While its regional portfolio increased viewership share, that of its Hindi market declined, in both GEC and movie segments.
“Zee TV maintained its weekday prime time leadership, but lost weekend prime time share and was the #3 channel in the pay Hindi GEC segment. Our Hindi movie cluster continued to be the #1 movie portfolio in the pay Hindi movie genre,” said Goenka.
In Q3 FY20 Zeel’s regional portfolio had mixed performance. He also said, “We maintained a leadership position in the Marathi, Bangla and Kannada markets, with Zee Kannada further strengthening its leadership position. While Zee Tamil improved its viewership share, Zee Telugu witnessed a marginal decline. Zee Keralam continued to gain share in the Malayalam market establishing itself as a strong contender for the number two position. Zee Sarthak regained leadership in the Odiya market towards the end of the quarter.”
For the third quarter of FY20, ZEEL reported consolidated revenue of Rs 2048.7 crore. EBITDA was Rs 565.8 crore with an EBITDA margin of 27.6 per cent. During the quarter, ZEEL's international business revenue was Rs 166.5 crore. The advertising and subscription revenues declined by 18.6 per cent YoY and 17.4 per cent YoY, respectively.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
