GECs
ZEEL Cignals deal for Filipino channel Zee Sine
MUMBAI: Zee Entertainment Enterprises Limited has signalled a deal with Cignal TV for Filipino channel Zee Sine.
Earlier this year, ZEEL had announced its foray into the Philippines with its Tagalog and Taglish language Bollywood movie channel Zee Sine in partnership with the local cable TV distributor Cable Boss. Since then, it has been expanding its reach. An agreement with the cable TV MSO Cable Link followed which gave it access to subscribers in parts of Manila.
Then, last week, it announced a carriage deal with local satellite platform and DTH operator Cignal TV.
Cignal, launched in 2009, transmits 102 channels including free-to-air, SD and HD channels to household and commercial venues nationwide. It also offers a mix of 12 audio channels and on-demand service through pay-per-view channels. It is owned by MediaQuest Holdings, the media partner of PLDT Group.
The entertainment major launched the Zee Sine on pay TV and DTH operator Cignal TV which boasts a subscriber base in excess of 1 million. After launching channels in Latin America, Germany, Indonesia, the US, Malaysia, Thailand (not necessarily in that order), it was now the turn of the south-east Asian nation to see another offering from the Punit Goenka-led company.
Available on Channel 19 with Cignal Postpaid plan 290 and up and Cignal Prepaid Premium 300 and up, Zee Sine is backed by ZEEL’s Bollywood movie library, the world’s largest with over 3500 titles.
The tag line of the channel is Bollywood Na Tayo! (Let’s Go Bollywood) and viewers have three Bollywood movies on offer daily with the 8pm movie band being themed as unli tawa Mondays (comedy), lab na lab on Tuesdays (romance), Bollywood divas on Wednesdays, Hari ng Aksyon Huwebes (action), star of the month on Fridays, blockbuster movies on Saturday and special monthly thematic films on Sundays.
Cignal VP/Head of Channels Management, Sienna Olaso, said that the partnership with ZEEL was a strong affirmation of Cignal’s commitment to provide the best Pay TV service to their loyal subscribers by providing them with world class shows and channels that catered to their diverse tastes in TV viewing.
Zee Entertainment CEO, Middle East and Asia Pacific, Mukund Cairae, said that Fillipinos had love in abundance for music and dance that Bollywood represents. Cairae added that he anticipated Fillipnos to connect with the Bollywood masala as the core values across Asia were similar. The strategy was to put Zee TV’s movies and shows on free to air channels while also running the 24×7 pay TV channel Zee Sine.
Cairae said the company was seeking to to do Filipino productions in phase II of the launch.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
