Film Production
ZEEL appoints Shariq Patel as CEO of Essel Vision Productions
MUMBAI: Zee Entertainment Enterprises Ltd (ZEEL), one of India’s leading media and entertainment companies, has appointed Shariq Patel as the chief executive officer of Essel Vision Productions Ltd. Patel will report to ZEEL MD & CEO Punit Goenka.
Along with its other leading businesses, film and television content production have been fundamental business verticals for the media conglomerate, both having immense growth potential.
Essel Vision Productions produces soap operas, reality TV, comedy, game shows, entertainment and factual programming in several Indian languages.
Patel has more than 20 years of experience across various industries spanning financial services, radio, internet, telecom, sports management and films. He has earlier worked with Radio One 94.3 FM as Vice President, Marketing & Station Head, post which he had a short stint with Essel Sports as Senior Vice President, Marketing & Operations – Indian Cricket League. He then moved to Viacom 18 Media as Executive Vice President, (STUDIO18) Production before starting out with his own venture Trigno Media Pvt Ltd. His appointment further enhances ZEEL’s approach in strengthening its films and television content production arms.
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Film Production
Priyanka Kaur Dhillon joins SVF Entertainment as lead for music distribution
A seasoned content dealmaker with 16 years in digital and satellite media joins the Bengali entertainment powerhouse as it pushes into the pan-India music market
Mumbai: Priyanka Kaur Dhillon has made her move. The content acquisitions and commercials veteran, most recently commercial manager at Sony Pictures Networks India, has joined SVF Entertainment as lead for music distribution, stepping into one of the more interesting briefs in regional entertainment right now.
SVF is no ordinary regional label. Over 30 years it has built a formidable legacy in Bengali cinema and music, driven by culturally resonant storytelling and a catalogue that consistently punches above its weight. Its recent success with Chiraiya underlines the point. But the Kolkata-based powerhouse now has its sights firmly set beyond Bengal, most visibly through Legacy, a rap reality series produced in collaboration with hip-hop label Kalamkaar that signals a deliberate push into the pan-India music ecosystem.
Dhillon brings precisely the kind of muscle SVF needs for that expansion. At Sony Pictures Networks India, she led film acquisition and commercials and handled music licensing across the entire satellite network. Before that, she spent nearly 15 years at Hungama, rising to assistant general manager and leading strategic content licensing for the platform’s digital entertainment business, with a particular focus on international markets. Her label relationships span the full roster: Sony Music, Universal Music, Warner Music, Believe International, Tunecore, The Orchard and a clutch of smaller aggregators. She has negotiated and closed deals with Hollywood studios, Bollywood production houses and regional content players alike, building pricing models and deal structures off data analysis rather than instinct.
Announcing the appointment, Dhillon said she was “thrilled to begin this journey with an iconic Bengali music label and content powerhouse,” adding that SVF’s “constant drive to push boundaries” was what drew her to the role.
SVF has spent three decades proving that regional does not mean limited. With a sharp commercial operator now steering its music distribution, its bid to go national just got a good deal more serious.







