iWorld
ZEE5 to launch new series ‘Dhoop Ki Deewar’ on 25 June
New Delhi: The countdown to the launch of Zindagi’s third original web series ‘Dhoop Ki Deewar’ has begun. The new series will be launched on 25 June and its episodes will premiere every Friday at 12 noon, ZEE5 announced on Wednesday.
‘Dhoop Ki Deewar’ revolves around the void that war leaves behind for the martyrs’ families on both sides of the border. ZEE5 has decided to stream the finale episodes on the Independence Day weekend – a historic day for people on both sides of the Indo-Pak border and South-Asian diaspora globally.
ZEE5 India, chief business officer, Manish Kalra said, “An opportunity to tell such a powerful yet touching story does not come by easily. Through ‘Dhoop Ki Deewar’, we want to touch as many lives as we can and start a conversation about ‘heart over hate’. At ZEE5, we believe in innovating constantly and look forward to seeing greater success with weekly episodic releases of the show and a renewed launch time of 12 noon.”
ZEE Entertainment Enterprises Ltd, chief creative officer, special projects Shailja Kejriwal said, “This show is a sincere effort to demonstrate the collateral damage caused by war and a call to viewers from both sides of the border and across the world to introspect the need for peace. We hope the viewers will connect to the show and would love to hear their response as we release fresh episodes week on week.”
Produced by Motion Content Group and Hamdan Films, written by Umera Ahmed, and directed by Haseeb Hasan, Zindagi’s upcoming original ‘Dhoop Ki Deewar’ is a tale of family and loss with real-life couple Sajal Aly and Ahad Raza Mir in the lead.
iWorld
Shemaroome acquires complete OHO Gujarati content library
Platform adds over 30 original web series, starting with Pratik Gandhi’s Vitthal Teedi.
MUMBAI: Shemaroome has just hit the jackpot in the Gujarati entertainment space and this time, it’s a full house of regional stories. Shemaroo Entertainment has announced the acquisition of the entire content library of OHO Gujarati for its OTT platform ShemarooMe. This first-of-its-kind consolidation significantly strengthens the platform’s position in Gujarati digital content.
The deal brings more than 30 original Gujarati web series to ShemarooMe, featuring work from over 450 local actors. It builds on the platform’s growing focus on high-quality, culturally rooted regional storytelling.
Shemaroo Entertainment Ltd., chief operating officer for Digital Business Saurabh Srivastava said the acquisition will make compelling Gujarati stories more accessible to viewers across India and the world. “With our strong connection to Gujarati audiences, we believe these stories can travel far and create an exciting entertainment offering,” he noted.
The first title from the acquired library will stream on Shemaroome from 10 April. It is the acclaimed series Vitthal Teedi, starring Pratik Gandhi in his first and only Gujarati web series role to date. Set in 1980s Saurashtra, the character-driven drama follows a small-time gambler navigating personal ideals against harsh realities. The soundtrack features contributions from Aditya Gadhvi, Jigardan Gadhavi and Geeta Rabari.
This strategic acquisition aligns with Shemaroo’s broader digital growth approach focusing on sustainable expansion and deeper engagement with regional languages through a mix of originals and curated content.
For Gujarati entertainment lovers, Shemaroome has just rolled out the red carpet or should we say, the traditional dhabli for a rich new wave of authentic stories. The platform is clearly betting big that when it comes to regional content, more is indeed merrier.
