iWorld
ZEE5 starts streaming TV9 news channels on its platform
MUMBAI: ZEE5 has recently added news network TV9 to its rich roster of regional news channels giving consumers option to choose from various languages available. TV9 is now going to be available on the ZEE5 platform to bring to viewers daily updates via their flagship channels TV9 Telugu, TV9 Kannada, TV9 Marathi, TV9 Gujarati, TV9 Bharatvarsh, and News 9.
ZEE5’s understands the pulse of the Indian audiences and the initiatives for the regional audiences have added to the platform’s appeal. The integration of TV9 on the platform is a result of the platform’s endeavours to provide more real-time and detailed information to regional audiences. The audiences across the country can now comfortably access verified news in their preferred language. At a time when getting real-time and verified data is a necessity for India, ZEE5 and TV9 together provide a destination where you are guaranteed of getting all the relevant data you need to know in real-time.
ZEE5 is the largest producer of regional content in India, with a bouquet of offerings in the regional library across multiple genres and formats. ZEE5 is continuously adding to and reinventing the platform to curate more content at regular timelines. This partnership is another step in ZEE5’s journey to truly become India’s Entertainment Super-App by further expanding the platform’s ever-expanding regional reach.
e-commerce
American Express to acquire AI startup Hyper to boost automation
Deal targets expense management as AI reshapes corporate spending tools.
MUMBAI: From receipts to robots, the expense sheet is getting a brain upgrade as American Express moves to bring artificial intelligence into the heart of corporate spending. The company has announced plans to acquire Hyper, a relatively young but fast-rising startup founded in 2022 that builds AI-powered agents capable of organising expenses, generating reports, verifying compliance with budgets and policies, and nudging users with timely reminders. The deal, expected to close in the second quarter of 2026, underscores a growing shift among financial institutions to automate traditionally manual, time-heavy workflows.
Hyper counts Sam Altman among its backers, adding a layer of Silicon Valley credibility to the acquisition. While financial details remain undisclosed, the strategic intent is clear: deepen automation capabilities and sharpen American Express’s position in the competitive corporate spending ecosystem.
The two companies are not strangers. They previously collaborated in 2024 on a co-branded credit card product, suggesting that the acquisition is less a cold buy and more an extension of an existing relationship. With this move, American Express is effectively bringing that capability in-house, aiming to embed AI directly into its commercial services stack.
Chief executive Stephen Squeri had already signalled the direction of travel in a recent shareholder letter, describing AI as a “structural shift” in how businesses operate. The Hyper acquisition appears to be a direct response to that shift, particularly in expense management, where processes such as approvals, compliance checks and reporting remain ripe for automation.
Alongside the acquisition, the company is also expanding its product suite. A recently launched business credit card offers cashback and benefits at an annual fee of $295, with another card expected later this year moves that complement its broader push into commercial services.
Taken together, the strategy points to a future where managing expenses may require fewer spreadsheets and more algorithms. For American Express, the bet is simple, if businesses are rethinking how work gets done, the tools that power that work need to evolve just as quickly.
