iWorld
Zee5 premiers ‘State of Siege: Temple Attack’ in three languages
KOLKATA: Zee5 original film State of Siege: Temple Attack has premiered in Hindi, Tamil, and Telugu simultaneously on 9 July. To create buzz around the film, the OTT platform has deployed an extensive 360-degree campaign consisting of print, TV, digital and on-ground promotions.
From multiple print ads and an on-air promotional plan to a stimulating digital plan including a UGC activity where people sent in their gratitude in the form of a message to NSG commandos, ZEE5 left no stone unturned to promote the film, the platform said in a statement.
Inspired by true events, State of Siege: Temple Attack pays tribute to our soldiers, salutes the brave Indian spirit, and continues the legacy of the Siege series. It stars Akshaye Khanna in the lead role, alongside Vivek Dahiya, Gautam Rode, Sameer Soni, Parvin Dabas, and Manjari Phadnis.
“After receiving an overwhelming response from audiences across the country for State of Siege: 26/11, we are extremely thrilled to bring forth another story from the successful State of Siege franchise that will captivate the audience’s attention,” ZEE5 India chief business officer Manish Kalra said. “We take immense pride in telling stories of valour and unwavering grit, and this film, which is based on NSG commandos’ sacrifices, pays a befitting tribute to these real-life heroes who risk their lives to save ours.”
State of Siege: Temple Attack is produced by Contiloe Pictures led by Abhimanyu Singh, and Ken Ghosh who previously helmed ZEE5’s web series Abhay 2 has directed the film. With a generous dose of thrill, action, drama, and suspense, this latest offering from ZEE5 promises the audience an edge-of-the-seat experience.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
