iWorld
ZEE5 partners Paytm to offer 50% cashback on subscription
MUMBAI: Zee Entertainment Enterprises Ltd's (ZEEL) digital venture ZEE5 is attracting consumers with its latest tie-up with Paytm for a cashback deal on subscription.
As a result of the partnership, customers who will subscribe ZEE5 through the Paytm app will get a flat 50 per cent cashback of the subscription amount. From 1 November, the offer has gone live already and will be valid for 6 months for customers to avail. The cashback is valid for one-month subscription of Rs 99, six-month subscription of Rs 599 and annual subscription of Rs 999.
“ZEE5 has consistently been at the forefront in offering a seamless experience and value to its consumers. Digital payment is evolving at a fast pace and Paytm has played a major role, being at the forefront of that change. With our association which is an attractive flat 50 per cent cashback offer, it reinforces our commitment to provide an entertaining yet affordable deal for the consumer,” ZEE5 India business head Manish Aggarwal commented on the partnership.
e-commerce
ONDC names Vibhor Jain MD and CEO; Rohit Lohia joins as CBO, Manoj Thakur as CTO
Leadership formalised as open commerce network sharpens focus on scale and user value
The Open Network for Digital Commerce has formalised Vibhor Jain as managing director and chief executive officer, cementing a leadership transition at India’s ambitious open commerce platform as it pushes for scale and relevance.
Jain, who had been serving as acting chief executive officer since April last year following the exit of Thampy Koshy, steps into the role with effect from 7th April , according to a report by The Economic Times. He previously served as chief operating officer at the government-backed network, which enables buyers and sellers to transact across applications through an open, interoperable system.
Setting out his strategy, Jain underscored the network’s differentiated architecture. “Going forward, we are concentrating on what open, interoperable infrastructure can uniquely enable, things that no single platform has the incentive or the architecture to do,” he said.
He added that the immediate priority is to widen ONDC’s impact across user cohorts often underserved by platform-led commerce. “My priority is to deepen the value ONDC creates for the people it exists to serve: kisaans, karigars, kiranas, gig workers, first-time investors, and daily commuters across India,” he said.
Jain also flagged leadership reinforcement within the organisation, noting that ONDC has “a strong and exciting leadership team in place”, with Rohit Lohia joining as chief business officer and Manoj Thakur as chief technology officer.
With over 18 years of experience spanning entrepreneurship and consulting, Jain brings a track record in technology-led, large-scale transformation programmes and internet businesses. At ONDC, he has been closely involved in shaping strategy and operations as the network seeks to move digital commerce away from platform-centric models towards an open network approach.
Before ONDC, Jain worked with JUMO, where he helped set up the fintech firm’s India operations, and led the India launch of Mobike, handling regulatory, policy and operational aspects of its market entry. Earlier, he co-founded Atlanta Healthcare, an air quality management company, and spent more than a decade in consulting roles at Andersen and EY, advising governments on public policy and technology-driven reforms, including work on the Aadhaar programme and tax systems.
The mandate is clear but the path is complex. As ONDC attempts to rewrite the rules of digital commerce, Jain now carries the burden of turning open architecture into mass adoption, in a market still dominated by platform power.
