iWorld
ZEE5 offers its premium subscription to JioFiber users
MUMBAI: While the world is still battling the effects of the pandemic and the resulting shutdowns and restrictions, ZEE5 has risen to the occasion to keep all those at home constantly entertained. With constant innovations and upgrades, the Super-App has been ceaselessly leading digital transformations to create a wholesome entertainment ecosystem that caters to each segment of their diverse audience.
Furthering these efforts, ZEE5 now offers its premium subscription to JioFiber users. This complimentary subscription to ZEE5’s premium content is available to new as well as existing JioFiber users on Silver plan and above.
The association offers JioFiber users unlimited entertainment through complimentary access to ZEE5’s library of 4500+ movies and 120+ originals for eligible customers. With continuous content additions across 12 languages, JioFiber’s users can look forward to an exciting library of content that is ready to keep them company 24/7. With ZEE5’s addition, Jio further strengthens its entertainment offering for its JioFiber customers.
Speaking on this collaboration, ZEE5 India business development and commercial head Manpreet Bumrah stated, “As India’s Entertainment Super-App, ZEE5’s focus has always been on delivering the best of entertainment to every segment of our diverse audiences through custom plans. This association is in line with our vision to further consolidate our presence across the country by leveraging the synergies between the two iconic consumer brands. And this step will benefit the users of Jio and ZEE5 by bringing the convenience of streaming a choice of content, be it shows, originals or popular movies. With the lockdown, we have witnessed a significant uptick in subscriptions and streaming on our platform and this integration will help us keep JioFiber customers engaged and entertained, across spectrum of devices.”
iWorld
Veto onboards B4U Network channels to boost its entertainment offering
Partnership adds films, music and regional fare as platform sharpens its large-screen pitch
NEW DELHI: Veto is stacking its content deck. The family-first CTV-focused OTT platform has onboarded B4U Network, plugging in a slate of Bollywood, music and regional programming to widen its appeal in India’s living rooms.
The tie-up brings B4U Movies, B4U Music, B4U Kadak and Bhojpuri+ onto Veto, offering a broader mix of films, songs and vernacular content aimed at diverse audience cohorts. The move is designed to deepen engagement and nudge growth as competition in connected TV heats up.
Ritu Dhawan, managing director, Veto, framed the partnership as a scale play. “At Veto, our vision is to redefine large-screen entertainment for Indian households by creating a trusted, free, and unified viewing experience. Partnering with B4U Network strengthens our ability to offer deeply engaging and regionally relevant content, helping us connect more with audiences across India,” Dhawan said. “As we grow, our focus remains on delivering relevant, high-quality entertainment that families can enjoy together.”
The integration is expected to expand Veto’s audience base while improving content discovery and depth. The platform positions itself as a no-login, large-screen-first service, bundling live TV, news, sports, movies, music, podcasts and on-demand programming into a single interface tailored for connected TVs.
As streaming fragments and screens multiply, Veto is betting on aggregation and simplicity. More content, fewer clicks, broader reach—the pitch is clear, and the living room is the battleground.
