iWorld
ZEE5 marked International Women’s Day 2024 with #NoNaariNoStory campaign
Mumbai: ZEE5, Bharat’s home-grown video streaming platform, marked International Women’s Day 2024 with an impactful campaign, #NoNaariNoStory. Additionally, ZEE5 is streaming 49 premium titles across seven languages that are centered around women and their experiences from 2- 17 March. The campaign aims to celebrate women and their multifaceted roles in everyday life, fostering dialogue on women empowerment, well-being, safety, and security, while reiterating the significance of acknowledging and appreciating them.
#NoNaariNoStory was unveiled with a “Social Media Glitch”, executed creatively on the brand’s social media platforms. Key visuals of popular ZEE TV shows airing on ZEE5 featured male leads alone, portraying the incompleteness of the story without the female characters/leads. The #NoNaariNoStory trended on social media leveraging a combination of activations, influencer collaborations, actor pushes, and through a user-generated content contest. The campaign witnessed an overwhelming response, clocking a reach of over 11.6mn with 4.2mn plus video views and engaging with 169K plus viewers.
Speaking about the campaign, ZEE5 head – AVOD marketing Abhirup Datta said, “At ZEE5, we believe in the power of storytelling to spark meaningful conversations and bring about positive change. #NoNaariNoStory is not just about celebrating International Women’s Day; it is about acknowledging the pivotal role women play in shaping our lives and communities. Through this campaign, we aim to express our gratitude to all the women who make our stories and lives complete. We thank all participants, supporters, and our esteemed audience for their enthusiastic participation and support.”
The titles streaming for free on ZEE5 include blockbuster hits like ‘Dhaakad’, ‘Veere Di Wedding’, ‘Rashmi Rocket’, ‘Salaam Venky’, and ‘Saand Ki Aankh’ in Hindi; ‘Geetha Govindam’, ‘Ninnila Ninnila’, ‘Sita on the Road’, ‘Sailaja Reddy Alludu’, ‘Pandaga Chesko’ in Telugu; ‘Sairat’, ‘Zombivli’, ‘Naal’, ‘Hawahawai’, ‘Bandishala’, ‘Vijeta’, ‘Bibtya’, ‘Sweety Satarkar’ in Marathi; ‘Ghosty’, ‘Kanaa’, ‘Ka Pae Ranasingam’, and ‘Dora’ in Tamil; ‘Monsoon Raaga’, ‘Drishya 2’, ‘Ek Love Ya’, ‘Raymo’ and ‘Thayige Thakka Maga’ in Kannada; ‘Mini’, ‘Parineeta’, ‘Boudi Canteen’, ‘Shrimati’, ‘Guldasta’, ‘Onek Diner Pore’, ‘The Lovely Mrs. Mookherjee’, and ‘Elar Char Adhyay’ in Bangla; ‘Lalbagh’, ‘Ini Utharam’, ‘Super Sharanya’, ‘Keedam’, ‘Happy Wedding’, and ‘Crossroad’ in Malayalam, and many more.
Creative agency: Sociowash
Currently the highest-growing OTT platform in India as per latest industry reports, ZEE5 is known for its diversified content across varied taste clusters and its focus on real, relevant, and meaningful storytelling. Alongside the growth in India, ZEE5 Global has emerged as the foremost South Asian streaming platform across international markets with a decisive lead in major markets like the US, Europe, Middle East and key APAC markets.
Gaming
Nodwin Gaming partners with Runestone for esports data and integrity solutions
South Asian esports leader joins forces with Czech tech firm to enhance tournament operations.
MUMBAI: Nodwin Gaming has just levelled up its game by bringing in a specialist to keep the scoreboard honest and the fans fully engaged. The leading South Asian esports and gaming company has announced a strategic partnership with Runestone, a Prague-headquartered esports technology firm specialising in real-time data and engagement solutions for tournament organisers and publishers.
The collaboration aims to strengthen competitive integrity, improve operational oversight, and deliver more interactive viewing experiences across Nodwin’s properties. It will initially focus on the Nodwin Clutch Series for Counter-Strike 2, a Tier 2 tournament that provides emerging teams with consistent competitive opportunities and helps build the talent pipeline.
The latest edition of the series recently concluded with Big defeating ECSTATIC 2–1 in the grand final of the $50,000 online event.
Nodwin Gaming chief business officer at MENA and global head of data monetization Teemu Koski said, “Integrity and transparency are fundamental to sustainable esports ecosystems, especially in Tier 2 competition where the next generation of talent emerges. Runestone’s expertise complements our experience in building scalable esports IPs.”
Runestone head of partnerships Michael Schwartz added, “Nodwin Gaming has built one of the most dynamic esports ecosystems across emerging markets. We’re thrilled to collaborate on supporting tournaments with greater transparency, deeper fan interaction, and scalable tools.”
Both companies are exploring opportunities to extend the partnership across additional titles, including mobile-first competitive ecosystems, and to develop new products for publishers, tournament operators, and event promoters.
In the rapidly growing world of esports, where fair play and fan excitement are equally crucial, Nodwin Gaming and Runestone are teaming up to ensure every match is not only competitive but also transparent and engaging. This alliance could well become a game-changer for Tier 2 tournaments across South Asia and beyond.
