Ravinath will lead new practice focused on creative-led performance marketing at Dentsu India
The month-long campaign starting 10 August will stream 61 premium titles across languages for free
It will premiere on 5 July on ZEE5 and Zee Café's YouTube channel.
With a multilingual approach, ZEE5 released promos in Hindi, Marathi, Tamil, Telugu, and Bangla.
In 2024, ZEE5 is enhancing AVOD with sports, exclusives, originals, devotional & other contents.
