iWorld
ZEE5 launches ‘Azaadi Ka Jashn, ZEE5 Ke Sang’
Mumbai: As a part of ZEE5 Manoranjan Festival, ZEE5 has announced the launch of ‘Azadi Ka Jashn, ZEE5 Ke Sang’ campaign to commemorate India’s 78th year of Independence. Under the campaign, ZEE5 offers free access to 61 SVOD titles between 10 August and 8 September 2024. The initiative is in line with the brand’s vision to empower audiences, offering quality choices, while democratizing entertainment for all.
The line-up features successful titles across eight languages: Hindi, Tamil, Telugu, Bengali, Punjabi, Kannada, Marathi, and Malayalam, highlighting the rich cultural and linguistic diversity of India. The month-long campaign showcases some of the most prominent titles including URI: The Surgical Strike, State of Siege: Temple Attack, Attack, Zombivli, Veergati, Har Har Mahadev, Valimai, Republic, Head Bush, Parineeta, Keedam, Maurh, among others.
ZEE5 India chief business officer Manish Kalra said, “At ZEE5, it has always been an endeavour to democratise the accessibility to best-in-class entertainment while offering better value propositions to our consumers. We have designed the ZEE5 Manoranjan Festival to cater to the growing appetite for quality content across multiple markets, including tier II and III cities. The campaign underscores our dedication to offer diverse, engaging stories to our viewers, and the ZEE5 Manoranjan Festival is a celebration of that promise.”
ZEE5 India head of AVOD marketing and YouTube revenue Abhirup Datta said, “Our festive campaigns have always been loved by the audience and we are eager to bring them back this year. With ‘Azadi Ka Jashn, ZEE5 Ke Sang’, we aim to empower ZEE5’s audiences with choice by bringing a wide selection of premium SVOD content titles across languages, at no cost for a limited period. It is our commitment to foster an inclusive entertainment landscape where every consumer on the platform can experience quality storytelling.”
iWorld
Prime Video unveils biggest India originals slate yet
Nearly 55 titles across languages signal deeper push into films, series
MUMBAI: Prime Video is turning up the volume on Indian storytelling, unveiling its largest-ever Originals slate at the ‘Prime Video Presents’ showcase, with close to 55 series and films spanning languages, genres and formats.
The new lineup, which stretches across Hindi, Tamil and Telugu, signals a clear intent: go bigger, go wider, and meet audiences wherever they are watching, whether on streaming screens or in cinemas. Alongside Originals, the platform also announced a fresh theatrical slate under Amazon MGM Studios, marking a deeper step into the big-screen business.
Among the headline acts is The Revolutionaries, a large-scale drama from Nikkhil Advani starring Bhuvan Bam and Rohit Saraf. The slate also features Matka King with Vijay Varma, Raakh starring Ali Fazal and Sonali Bendre, and Lukkhe, which marks rapper King’s acting debut. Adding a genre twist is Vansh – The Kalyug Warriors, positioned as India’s first homegrown Hindi superhero series for streaming.
Familiar favourites are also making a return, with new seasons of Farzi, Panchayat, Call Me Bae, Dupahiya, Dahaad and The Traitors in the pipeline, reinforcing the platform’s bet on established franchises.
Regional storytelling gets a notable push. Highlights include a Telugu adaptation of The Traitors hosted by Teja Sajja, the drama Guvvala Cheruvu Ghat, and Tamil titles such as Exam and returning seasons of Vadhandhi and Inspector Rishi.
The slate also opens new creative partnerships. Hrithik Roshan’s HRX Films steps into streaming with Storm and Mess, while Alia Bhatt’s Eternal Sunshine Productions backs Don’t Be Shy. Production houses including Excel Entertainment, Tiger Baby Films and The Viral Fever further deepen the creative bench.
On the theatrical front, the platform is lining up five films, including Raftaar starring Rajkummar Rao and Keerthy Suresh, VIBE directed by Kunal Kemmu, Dilkashi with music by A. R. Rahman, Nayyi Navelli featuring Yami Gautam, and Kuku Ki Kundli starring Wamiqa Gabbi.
According to Prime Video India director and head of Svod business Shilangi Mukherji, India remains central to the platform’s global growth, ranking among its top markets for new subscribers. She noted that nearly two-thirds of users watch content in more than four languages, underlining a growing appetite for diverse storytelling.
Prime Video India director and head of originals Nikhil Madhok, said the new slate reflects a continued push towards bold, culturally rooted narratives with global appeal.
In short, Prime Video is not just adding titles, it is widening the lens. From small-town dramas to superhero sagas and cinema-ready spectacles, the message is simple: more stories, more voices, and far more ways to watch them.
