iWorld
ZEE5 Global kickstarts its partnership with LuLu in the Middle East with their “Celebrating India” Festival
ZEE5 Global has kickstarted its partnership with LuLu, the top retailer in the Middle East, by powering their bi-annual Indian-themed festival “Celebrating India” rolling out across its stores in the UAE, coinciding with the Indian Independence Day. The week-long festival will highlight food, offers, cultural shows and celebrity visits from 14th to 20th August 2019.
The festival was inaugurated by H.E. Navdeep Suri, Indian Ambassador to the UAE, alongside Archana Anand, Chief Business Officer of ZEE5 Global, the official partners of this promotion, Saifee Rupawala, LuLu Group Chief Executive Officer and other top officials and government authorities at LuLu Hypermarket Al Wahda Mall, Abu Dhabi.
H.E. Suri shared: “This is a wonderful initiative by LuLu in showcasing the rich culture and food heritage of India. I am looking forward to welcoming the residents and citizens of UAE to come and explore the delicious flavours of India. I am sure these products will be highly appreciated not only by Indian nationals, but also the local and other expat communities residing here.”
Commenting on the partnership, Archana Anand said: “With a huge demand for Bollywood and Indian content from not only the South Asian diaspora but also mainstream audiences, and a highly conducive digital and payment ecosystem, the Middle East is an extremely exciting market for us. As the largest retail conglomerate in the Middle East, LuLu has an extremely strong presence in the market and our partnership with them will help us reach our fabulous content bouquet to audiences in this market. I’m thrilled to be here today at the inauguration of the Celebrating India Festival, which marks the first step of this partnership.”
Powered by ZEE5, the global entertainment app for the best of Bollywood movies, Indian TV shows and more, LuLu gives customers a chance to join and win a free annual subscription of ZEE5 for every AED 50 purchase. LuLu customers will also have access to the latest movie releases exclusively on ZEE5, and a chance to meet with their favourite stars.
Speaking on the occasion, Rupawala said: “We have always taken pride for showcasing the beauty and diversity of Indian culture through a festival like “Celebrating India”. This is our humble tribute to the glorious tradition, food and offerings of India, which have been widely popular and embraced by the UAE population with more than 200 nationalities residing in it. More than 5 Million shoppers are expected to experience India through this festival. Other than the wide product range that we offer in store, this is our initiative to bind together all communities for a common interest.”
iWorld
OpenAI hits back at Elon Musk’s lawsuit ahead of trial
Company calls claims “baseless” and accuses Musk of trying to disrupt a rival.
MUMBAI: When the stakes are measured in billions and egos are involved, even Silicon Valley titans can turn a courtroom into a battlefield. OpenAI has issued a sharp public response to Elon Musk’s ongoing lawsuit, accusing the billionaire of filing the case to harass a competitor rather than address genuine concerns. In a strongly worded statement shared on its official X account, OpenAI described Musk’s allegations as “baseless” and suggested the lawsuit is an attempt to disrupt the company as the case heads toward trial later this month in Oakland, California.
The response comes after Musk’s legal team recently amended the complaint, proposing that any damages potentially exceeding $150 billion should go to OpenAI’s nonprofit entity rather than to Musk personally. OpenAI questioned the timing and motive behind this change, calling it a late-stage attempt to “pretend to change his tune” on the nonprofit structure.
The company further labelled the lawsuit a “harassment campaign”, arguing that Musk’s actions are driven by personal rivalry, ego, and a desire for greater control and financial upside.
At the heart of the dispute is Musk’s claim that OpenAI has abandoned its original nonprofit mission of developing artificial intelligence for the benefit of humanity. A co-founder who left in 2018, Musk is seeking governance changes, including the removal of CEO Sam Altman from the nonprofit board, and the return of certain financial gains linked to Altman and President Greg Brockman.
OpenAI has firmly rejected these allegations, maintaining that its current hybrid structure, a public-benefit corporation overseen by a nonprofit parent remains true to its long-term goals. The company has also previously accused Musk of anti-competitive behaviour aimed at weakening its leadership.
As the case prepares for a jury trial, this public exchange highlights the deepening rift between two of the most influential figures in the AI revolution and raises broader questions about governance, mission, and power in the fast-moving world of artificial intelligence.
In the high-stakes game of AI, it seems the real drama isn’t just inside the models, it’s playing out in courtrooms too.






