GECs
ZEE5 Global collaborates with the LuLu Group in the middle east to celebrate ‘India Utsav’
Mumbai: ZEE5 Global has partnered with the LuLu Group for their ‘India Utsav’ celebrations. The event was launched at the same time across the GCC countries on 15 August 2022, at Al Wahda Mall in Abu Dhabi, in the Group’s first-ever simultaneous region-wide launch of its celebration of the 75th Indian Independence Day-Azadi Ka Amrit Mahotsav.
The festival was launched at the LuLu Hypermarket Al Wahda Mall in Abu Dhabi by the Indian ambassador to the UAE, H.E. Sunjay Sudhir, alongside LuLu Group International chairman and managing director Yusuff Ali, ZEE5 Global chief business officer Archana Anand, and other top government officials.
ZEE5 Global chief business officer Archana Anand said, “It’s a highly exciting time for ZEE5 Global as we have galloped ahead to become the No.1 streaming platform for South Asian content across multiple global markets, including the Middle East. We now look forward to continuing to build on this success through multiple local initiatives and, on the back of our compelling content, further deepening our connection with South-Asian audiences here. We are thrilled to partner with LuLu for their ‘India Utsav’ celebrations. This marks the continuation of a wonderful and deep relationship with them, and with the region.”
‘India Utsav’ is a retail festival at LuLu that highlights the three Cs of the Indian experience: culture, commerce, and cuisine. It showcases the close commercial ties the UAE enjoys with India.
Indian ambassador to the UAE H.E. Sunjay Sudhir said, “We are delighted to note that LuLu Group is celebrating the ‘India Utsav’ across all their stores on the historic occasion of ‘Azadi Ka Amritmahotsav’ and I thank LuLu Group for always promoting India and Indian products through their hypermarkets. No doubt, initiatives such as this will go a long way towards further promoting the trade ties between India and the UAE.”
LuLu Group International chairman and managing director Yusuff Ali said, “Needless to say, India is very close to my heart and mind emotionally. On the occasion of the 75th Independence Day, I would say that the country is an emerging economic superpower, and the visionary foreign policy of PM Modi has led to stronger India-GCC ties, and the UAE is emerging as one of India’s staunch business partners. I believe strongly that the LuLu Group can be a key player in this vision of the future for India.”
LuLu has partnered with ZEE5 Global this year, and ZEE5 will fly in popular actor Sonali Bendre to meet and greet fans in the UAE.
Customers at LuLu Hypermarkets across the GCC will also receive a free annual subscription to ZEE5’s with every purchase of AED 1,000 or more, as well as a free one-month subscription or a 50 per cent discount on a yearly subscription with every purchase of AED 100 or more.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
