iWorld
ZEE5 Global announces its latest partnership with Cashback App ZNAP
MUMBAI: ZEE5 Global has announced its partnership with cashback mobile app ZNAP in UAE. The application offers users a unique shopping experience with rewards and bonuses while sitting at home. The partnership will provide users a chance to earn cashback credit and a monthly subscription to premium content on ZEE5 Global.
ZEE5 Global intends to engage with ZNAP’s large user base through an engaging video that plays on the app upon login. A ZEE5 content composite video is placed on the app including titles like Chintu Ka Birthday, The Casino and Lalbazaar. Users who complete watching the full video get a chance to be a part of a lucky draw hosted by ZNAP to win AED 50 worth credit into their ZNAP account which can be used for further purchases.
Furthermore, ZNAP entitles anyone enrolled with the app to a free ZEE5 Global monthly subscription with access to more than 100,000 hours of on-demand content, including popular ZEE5 premium and originals.
ZEE5 Global chief business officer Archana Anand said, “We are delighted to announce yet another collaboration in the Middle East region. This partnership will enable ZNAP’s extensive user base across the UAE to access and experience our huge bouquet of premium entertainment content, while staying home.”
iWorld
X launches XChat messaging app on iOS with calls and encryption
Standalone app marks shift from “everything app” vision, adds E2E messaging.
MUMBAI: From one big app to many small chats, X seems to be splitting its ambitions. X has rolled out its standalone messaging app, XChat, to iOS users, opening up a new front in its evolving product strategy. The app allows users to connect with existing X contacts through private and group messages, file sharing, as well as audio and video calls. The launch follows a limited beta phase, where the platform tested the product with a smaller user base to refine the experience. Now available publicly, XChat marks a notable pivot from earlier ambitions championed by Elon Musk to turn X into a single “everything app” combining messaging, payments, commerce and more.
Instead, the company under xAI ownership and backed by SpaceX appears to be building a suite of standalone applications, each targeting specific use cases while expanding its broader ecosystem.
At launch, XChat includes end-to-end encrypted messaging, PIN-based access, disappearing messages, and features such as message editing, deletion for all participants, and screenshot blocking. The company has also said the app is free from advertisements and tracking mechanisms, positioning it as a privacy-first alternative in a crowded messaging space.
However, security claims around the platform are likely to face scrutiny. Earlier iterations of XChat drew criticism from experts who argued it fell short of established encrypted platforms like Signal. With the wider rollout, the app is expected to undergo fresh evaluation to assess whether those concerns have been addressed.
Beyond messaging, XChat will also house X’s Communities feature, which is being discontinued on the main platform due to low usage and spam concerns. Migrating these users could provide an early boost to adoption, effectively turning XChat into both a communication and community hub.
The move underscores a broader recalibration at X less about cramming everything into one app, and more about spreading bets across multiple touchpoints, one message at a time.
