iWorld
ZEE5 curates & creates special content this independence day
MUMBAI: This Independence Day, ZEE5, India’s fastest growing OTT platform premieres two original web series– Gondya Ala Re in Marathi and Satyameva Jayate in Bengali. The platform has also acquired rights for the world digital premiere of the critically acclaimed The Tashkent Files. In addition to this, ZEE5 will also release a special Independence Day anthem – Hum Hai India, celebrating “Unity in Diversity” showcasing the beautiful and diverse landscape of India along with its vibrant culture and people who are as different as chalk and cheese, yet connected as Indians.
Popular Bollywood personalities Arjun Rampal, Gul Panag, Jimmy Shergill, actors of TV show Guddan Tumse Na Ho Payega – Kanika Mann and Nishant Malkani feature in the anthem sung by Neeti Mohan, Abhay Jodhpurkar and Parry G. The anthem is in partnership with Vivo.
Gondya Ala Re, a 10-episode web series based on Chapekar brothers from Pune is a historical thriller highlighting the first youth armed revolutionaries of India. The three brothers killed a tyrannical officer W.C. Rand whose atrocities in Pune had devastated the city. Directed by Ankur Kakatkar and helmed by Sunil Barve, Bhushan Pradhan, Kshitish Date, Shivraj Waichal, Bharat Dabholkar and others, it showcases the hustle and valor of three unsung heroes.
Satyameva Jayate, a 7-episode Bengali thriller web series about how justice prevails even in a corrupt system. The series, directed by award winning director Arindam Sil features actors Arjun Chakraborty, Souraseni Moitra, Vipin Sharma, Jayant Kriplani and Sudipta Chakraborty.
The Tashkent Files starring Naseeruddin Shah, Mithun Chakroborty and Shweta Basu Prasad in leading roles. Directed by Vivek Agnihotri, the film exposes the mystery behind the death of our late Prime Minister Lal Bahadur Shastri.
In addition to this the platform will also present the superhit film URI – The Surgical Strike in Tamil and Telugu on 10th August.
eNews
Barc India, Nielsen launch Barc | Nielsen One Ads, a unified cross-media ad measurement tool
JioHotstar to deploy cross-screen measurement during T20 World Cup 2026
MUMBAI: Broadcast Audience Research Council India and Nielsen have joined forces to launch Barc | Nielsen One Ads, a cross-media measurement system designed to give advertisers a unified view of advertising performance across television and digital platforms.
The new framework combines Barc India’s linear television viewership data with digital audience measurement from Nielsen One Ads. The result is a single dataset that measures advertising reach and frequency across four screens: linear tv, connected tv, mobile and computer, while removing duplicated audiences across devices.
The move comes as India’s media landscape grows increasingly fragmented, with advertisers struggling to reconcile data from multiple platforms. The joint system aims to provide a single, deduplicated picture of campaign performance and audience reach.
“This marks a defining moment for cross-media ad measurement in India,” said Barc India chief executive Nakul Chopra. “Barc | Nielsen One Ads brings together television and digital screens in a unified system, enabling advertisers to understand their true reach and incremental impact across the entire media ecosystem.”
Nielsen chief product officer Akhil Parekh, said the collaboration addresses a long-standing challenge for advertisers. “Brands have had to stitch together fragmented data to understand how campaigns perform. A single, deduplicated view across screens is something the industry has needed for years.”
The first deployment will take place on JioHotstar, which will use the system to measure advertising during the ICC Men’s T20 World Cup 2026 hosted by India and Sri Lanka. Barc India said the framework could expand to include more broadcasters and platforms if industry demand grows.
Among the system’s key features are unified four-screen reporting, advanced reach deduplication to eliminate duplicate viewers across devices, and detailed metrics including average frequency, gross rating points and demographic performance.
