iWorld
ZEE5 announces its new section dedicated for kids
MUMBAI: As over-the-top platforms become the go-to-place across all age groups, leading streaming service ZEE5 has announced its entry in the kids category with ZEE5 Kids, a special section within the service. The new service will have over 4000 hours of content across nine languages, targeting the age group of two to early teens.
“We want to touch every cycle of a consumer’s life,” ZEE5 India programming head Aparna Acharekar said, adding that the circle of ZEE5 becomes complete with having fun, entertainment, and education together.
The new kids section will be on the advertising model now. Since ZEE5 originals are in the pipeline for the kids section and some of the big IPs from the network will also come live, a subscription model will be looked at in the future.
ZEE5 Kids’ content is a mix of acquired and exclusives by onboarding the leading production house like Lionsgate and Cosmos Maya. It will also be launching exciting exclusive digitals like Gadget Guru, Guddu and Bapu which will be released over upcoming timelines.
“We are very excited to share our new offering, ZEE5 KIDS, a unique and smart confluence of entertainment that is designed to meet the learning needs in a child-safe environment. The product is deliberated to augment the intellectual abilities of children in a FUN learning way by providing bespoke content ranging from shows, movies, reality and DIY shows to nursery rhymes in nine languages and across genres,” Acharekar added.
Acharekar also assured that the launch has been announced only after ensuring parental control.
iWorld
Veto onboards B4U Network channels to boost its entertainment offering
Partnership adds films, music and regional fare as platform sharpens its large-screen pitch
NEW DELHI: Veto is stacking its content deck. The family-first CTV-focused OTT platform has onboarded B4U Network, plugging in a slate of Bollywood, music and regional programming to widen its appeal in India’s living rooms.
The tie-up brings B4U Movies, B4U Music, B4U Kadak and Bhojpuri+ onto Veto, offering a broader mix of films, songs and vernacular content aimed at diverse audience cohorts. The move is designed to deepen engagement and nudge growth as competition in connected TV heats up.
Ritu Dhawan, managing director, Veto, framed the partnership as a scale play. “At Veto, our vision is to redefine large-screen entertainment for Indian households by creating a trusted, free, and unified viewing experience. Partnering with B4U Network strengthens our ability to offer deeply engaging and regionally relevant content, helping us connect more with audiences across India,” Dhawan said. “As we grow, our focus remains on delivering relevant, high-quality entertainment that families can enjoy together.”
The integration is expected to expand Veto’s audience base while improving content discovery and depth. The platform positions itself as a no-login, large-screen-first service, bundling live TV, news, sports, movies, music, podcasts and on-demand programming into a single interface tailored for connected TVs.
As streaming fragments and screens multiply, Veto is betting on aggregation and simplicity. More content, fewer clicks, broader reach—the pitch is clear, and the living room is the battleground.
