GECs
Zee Zest, Nexa partner to launch new show Luxe Pins
Mumbai: Zee Zest, in collaboration with Nexa, has launched the first episode of its multi-part Nexa Journeys series, Luxe Pins. The first episode, hosted by actor Karan Tacker, aired on Zee Zest on 14 August.
Luxe Pins is an eight-episode series that aims to let the audience experience exclusivity through the host’s eyes.
From luxury hotels to handcrafted fragrances, treetop adventures to bespoke personal accessories, India offers unfathomable luxury experiences to a select few.
The host takes the audience on an unexplored journey of the finer things in Nexa XL6 as he travels through this world of splendour.
The launch of Nexa Journeys presents Luxe Pins also marks the beginning of a year-long collaboration between Maruti Suzuki India Ltd. and Zee Zest, that aims to bring forth a series of unique shows, centred around travel, luxury, road-tripping and much more, over the next year.
Zee Entertainment Enterprises chief cluster officer-west, north & premium channels, Amit Shah, said, “Zee Zest, being a leader in the lifestyle space since launch, has always endeavoured to offer high-quality content and ideas for advertisers to partner. Our association with Nexa is a clear win for both since Luxe Pins aligns with our content philosophy to unlimit life and its experiences and Nexa Journey’s objective to create premium travel experiences. We hope this breathtaking series will capture our viewers’ hearts by offering them an experience they can enjoy with the entire family.”
Maruti Suzuki India senior executive officer marketing and sales Shashank Srivastava said, “Nexa was born in 2015 when conventions were challenged, ‘premium’ was redefined, and car buying was transformed. Nexa introduced three experiential pillars which catered to the expectations of the discerning customers; Nexa music, Nexa lifestyle, and Nexa journeys.”
He further added, “Being a part of exclusive curated experiences that are unique, resonates with the concept of Nexa journeys. Nexa is pleased to showcase the gateway to providing exclusive, immersive, and indulgent experiences. So, while viewers see the Nexa cars in action as they traverse across the country, they also savour some truly unique and marvellous sights to behold on this journey.”
ZEE Entertainment Enterprises chief sales officer-FTA cluster and north branch head Ali Zaidi said, “At ZEE, we have been at the forefront of delivering personalised, holistic solutions to our partners through our diverse offerings. We are glad to further strengthen our partnership with Maruti Suzuki India Ltd. through Nexa Journeys on Zee Zest. Through this association, our aim is to weave Nexa’s objectives seamlessly into our programming, enabling them to target their audiences more effectively.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
