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Zee UPUK reaches 34 mn individuals, becomes the most viewed channel

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Mumbai: Zee Uttar Pradesh-Uttarakhand (Zee UPUK) has surpassed all competitors in the region. Currently, it reaches to 34 million individuals and it is the most viewed channel in the state for 31 weeks , according to the latest BARC data released recently. 

The data stated that Zee UPUK tops the list with a market share of 55 per cent, overtaking its competitor ABP Ganga, which has a 10 per cent market share. The data also shows competitors-News State & News 18, have seen a fall in viewership with just 17 per cent and 10 per cent market share, respectively.

Zee UPUK covers a wide range of topics, including politics, crime, the city, and entertainment. Some of the popular flagship shows of the channels that have helped the channel gain its dominance across time bands are UP Maange Uttar, Jan Man, Khabar Garda Hai, 4 Ki Chausar, and Jagte Raho.

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Since Zee UPUK garners millions of viewers, it has also become the top choice for advertising and marketing.

In the past 13 weeks, the BARC report established that the channel also leads in ATS with a reach of 15 million individuals per month in the region. The channel has cemented its leadership in both urban and rural market strata in all time bands too.

Commenting on this big win, Zee Media’s chief business officer Abhay Ojha said, “We are ecstatic to be the No. 1 channel in Uttar Pradesh and Uttarakhand, and I am thankful for the trust our audiences have shown in us. We have focused on catering to all the needs of our viewers and are committed to becoming the one-stop-most-trusted regional Hindi news channel. The BARC ratings are testimony to this, which fuels our ambitions, and we hope to continue with the same momentum.”

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Awards

Hamdard honours changemakers at Abdul Hameed awards

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NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.

The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.

Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.

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The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.

Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.

Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.

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The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.

Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.

Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.

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The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.

Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.

 

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