Kids
Zee TV to launch DTH-specific kids channel Space Toons
CANNES: Zee TV group outfit Padmalya Telefilms will be developing a kids channel as part its relationship with Italian firm Mondo TV. The channel called Space Toons it is slated to launch some time in August.
The channel has been designed as a formatted channel with different ‘planets’ representing various programming genres – Mercury for science, Mars for action etc. There will be a retail operation that extends the format brands into the Indian market. The announcement was made at MipTV in Cannes.
According to Mondo’s vice-president Ricky Corradi the company is seriously interested in the Indian market. Its agreement with the Zee TV group includes an investment of $14 million in India, the production of four animation series in five years. Among the series that it will produce include Sindbad, Fab Five (26×30), and Panchatantra. In return Padmalaya will distribute Mondo’s library in India in a deal reputed to be in excess of $five million.
The new channel will be put on the Zee TV group’s DishTV and Punit Goenka who heads the DTH platform says, “We are hungry for content and Mondo is one of the few companies in the world that has a library big enough to feed that hunger.”
PADMALAYA STRIKES DEAL WITH MALLARD, EALING
After its mega-deal with Mondo, Padmalaya has bagged another big order from Europe. It is joining hands with Mallard Media of Scotland and Ealing Animation of UK to produce 52 episodes of 10 minutes each in a deal worth $ 5.2 million.
A new animation series from the Aberdeen-based Mallard Media relates to the various exploits of two highland bulls called Clootie and Dumpling, and was launched at the ongoing MIPTV.
During MIPTV, Padmalaya , Ealing Animation and Mallard Media will be meeting with broadcasters and buyers interested in projects that have a strong merchandising potential combined with an underlying educational purpose.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
