GECs
Zee TV gains again, escalates to number two in Week 49
MUMBAI: In the week 49 of TAM TV ratings, Zee TV has become the gainer for the second time consecutively. While last week, the channel just earned more points, this time it has escalated to the second position from the usual third as well. With the telecast of Zee Rishtey Awards on Sunday, the channel garnered 479,878 GVTs (448,553) of which 8599 TVTs were scored solely by the award show. The channel’s sitcom Bh se Bhade witnessed good traction and reported 2,346 TVTs (2,079). Its popular dance reality show Dance India Dance 4 aired its two-hour maha episode which scored 4,565 TVTs (4,392).
Another highlight of the week was Boogie Woogie Kids Championship that made a comeback to the TV screens and even to Sony Entertainment Channel after a gap of almost four years. Interestingly, the show which has always attracted audience, did quite well again and scored 4,411 TVTs. While the channel witnessed a rise in the number of GVTs, the show couldn’t change the sixth spot at which it has been on since quite some time. It scored 241,395 GVTs (238,987).
Second highest gainer of the week was Star Plus which scored 561,197 GVTs (548,331) and continued to be at number one in the ratings chart. The channel’s new series Yeh Hai Mohabbatein grabbed eyeballs and garnered 2,320 TVTs. However, its dance reality show Nach Baliye 6 saw a drop with 3,945 TVTs (4,267). The epic series Mahabharat too lost on its viewership and could just garner 6,689 TVTs (7,170).
Colors came down to number three this week with 456,302 GVTs (478,534). Unfortunately, the channel has witnessed a drop in almost all its properties. Comedy Night with Kapil reported 7,522 TVTs (7,851), action thriller series 24 scored 2,523 TVTs (2,797). However, Bigg Boss witnessed a marginal increase and scored 5,262 TVTs (5,102).
Life OK stood at number four with 325,066 GVTs (334,327) followed by Sab with 260,862 GVTs (269,269).
Sahara One is still lagging behind and is at the bottom of the ratings list with 34,881 GVTs (33,691).
In the movie channel genre, Zee Cinema reported 211,162 GVTs (253,575); Star Gold registered 180,019 GVTs (181,167) and Movies OK scored 132,377 GVTs (133,805). On the other hand, &pictures notched up and scored 85,302 GVTs (81,291), Zee Anmol saw a growth in its viewership and marked 62,874 GVTs (55,524) and Max scored 141,652 GVTs (129,948).
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
