GECs
Zee TV felicitates good shows of rival channels
MUMBAI: Over the last 21 years, Zee TV has entertained its viewers around the world with a variety of shows. The channel that is known to have been a trendsetter has done something remarkable once again. Acknowledging the presence of good shows on other General Entertainment Channels (GECs), at the recently held annual Zee Rishtey Awards 2013, Zee TV gave away the ‘Zee Anmol Ratna Awards’ to three shows on rival channels.
The three shows that were honored at the awards ceremony by Zeel managing director and CEO Punit Goenka, included Star Plus’ Yeh Rishta Kya Kehlata Hai, Colors’ Balika Vadhu and Sab’s Taraak Mehta Ka Ooltah Chashmah. The channel awarded the shows for their impact of being original, creative and finely crafted works of fiction that continue to entertain audiences on television.
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Punit Goenka felicitating Taarak Mehta Ka Ooltah Chashma
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The awards were given to the people behind these three shows – Rajan Shahi (Director’s Kut Productions) for producing Yeh Rishta Kya Kehlata Hai, Purnendu Shekhar, the writer of Balika Vadhu along with Asit Modi (Neela Telefilms), and Disha Vakharia, the producer and lead actress of Taraak Mehta Ka Ooltah Chashmah.
Zee’s brand philosophy, Vasudhaiva Kutumbakam, is all encompassing as it embraces everyone in the world as a part of its family. This has been taken one step ahead by the ‘Zee Anmol Ratna Awards’.
Talking about it, Goenka said: “At Zee Rishtey Awards, we come to celebrate our relationship with our viewers but we also know that our viewers have a long standing relationship with shows from other channels…it’s time to acknowledge them.”
Excited at receiving the award, Shahi opined: “It is a very big honour to be receiving an award from Zee TV as in my career of 20 years, my best work has been on Zee and after a gap of four years, I am coming back with a new show on the channel.”
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Punit Goenka felicitating Purnendu Shekar, writer of Balika Vadhu
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Shekhar said: “This award is extremely special.. Balika Vadhu has received various awards but this is the first time that I am taking away an award for the show from a competition channel. This is the first time ever that any channel has done it, and it is none other than Zee and hence proves that they were pioneers, are pioneers and will always be pioneers in the industry. My association with Zee goes back to the days of a very popular show called Amaanat. I have also written the script for another show on Zee called Saat Phere, which was equally big and won equal number of accolades as Balika Vadhu. At Zee, it always feels like I’m returning home.”
Modi added, “It is a big honour to be awarded by a competitor channel and it just proves that our bond with Zee TV is eternal. I would like to thank Zee and the entire team.”
Zee Rishtey Awards, 2013 will be telecast on 1 December at 8:00 pm on Zee TV.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
