GECs
Zee TV completes ’10 pm – 1 hour’ strategy with ‘Rabba Ishq Na Hove’
NEW DELHI / MUMBAI: Zee TV has now its troups in place for the week days 10 pm slot. After positioning Time Bomb on Monday, the channel has now turned its attention to Tuesday.
The responsibility of strengthening the Tuesday 10 pm slot has gone to the Aroona Irani-produced Rabba Ishq Na Hove.
“With Rabba Ishq Na Hove, we have completed our strategy of fighting the competition in the crucial 10 pm slot with one hour shows. Now from Monday to Friday, we have programmes covering diverse subjects as one hour shows in this slot,” Zee TV marketing head Tarun Mehra told indiantelevision.com. The love story premiers on 26 July.
Zee TV presently has one hour shows Rooh (Wednesday) and Sa Re Ga Ma Pa Challenge (Thursday & Friday) on the 10 pm slot.
Speaking at a launch function, Mehra said that Aruna Irani’s production has given Zee some good serials, and this is a continuation of that relationship.
An official Zee statement quoted Zee TV business head Abhijit Saxena as saying, “Rabba Ishq Na Hove is different from the other shows that are on air presently. In the past, we have always enjoyed the support of our audiences whenever we have tried something new. We hope to continue the trend with this new show”.
Rabba Ishq Na Hove has been shot lavishly in locales of Singapore and Dubai.
The serial is produced by Aroona Irani known for previous hits such as Tum Bin Jaoon Kahaan, Mehendi Tere Naam Ki and many more.
The star cast includes the beautiful Sangeeta Ghosh, who plays a working girl. Nikhil Arya and Varun Badola play male lead roles in the serial vying for Ghosh’s attention and love.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
