GECs
Zee TV changes gear, to target 25+
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MUMBAI: Zee TV is pushing for a younger and contemporary look. Stuck with a 35-plus image, the channel is positioning its shows with an eye on the 25-plus target audience. Astitva — Ek Prem Kahani, for instance, will take a leap of 18 years to lure in younger audiences. Same is the case with another primetime soap Piya Ka Ghar. Kareena Kareena, on the other hand, will have its lead character appearing in trendy outfits, sporting a modern look 14 March onwards. |
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It is not only on the content front that Zee is consciously leading this drive. The design and feel of the channel is also undergoing change. “Zee will be getting a more contemporary look as far as the design is concerned. In the programming front, we are going for an image make-over for some of our shows by introducing new generation characters in the storyline. Our future shows will be in line with this strategy,” says Zee TV president Abhijit Saxena. 
How did Zee arrive at the conclusion that the channel needed a younger look? “Looking at the TAM analysis, we found out that Zee TV has a skew towards the 35+ segment. We feel we will have an edge by going younger,” he says. Even Zee’s long-running musical shows Antakshari and Sare Ga Ma Pa have been refurbished with new formats and new sets. |
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The new strategy will extend to telefilms which Zee TV plans to telecast on weekend slots starting May. “Even our telefilms’ will have themes that will have storylines keeping youngsters in mind,” says Saxena. |
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GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
