GECs
Zee TV and Sony witness a dip in Week 51
MUMBAI: We are almost nearing the year end and interestingly there hasn’t been much change in the TAM TV ratings through the year. However, the Week 51 has been a good week overall for the general entertainment channels (GECs) as almost all the channels have witnessed a growth in its viewership.
As per the TVT data sourced from the channel for week 51, Star Plus remains at the first position with 599,179 GVTs (579,369). The new show on the channel Yeh Hai Mohabbatein maintains stable position with 2,836 TVTs (2,821). However, its celebrity dance reality show Nach Baliye 6 saw a drop with 3,766 TVTs (3,918). The epic series Mahabharat continues to grab eyeballs and reported 7,662 TVTs (7,412).
Colors too maintained its second position with 488,005 GVTs (448,658). The channel has witnessed a hike in almost all its properties. While Bigg Boss seven reported 5,989 TVTs (5,706), 24 scored 3,493 TVTs (2,862) and Comedy Nights with Kapil garnered 8,818 TVTs (7,425).
At the third position, Zee TV saw a fall in its viewership and marked 408,807 GVTs (439,271). The channel’s sitcom Bh se Bhade witnessed a drop in its viewership and reported 1,459 TVTs (2,021). Its popular dance reality show Dance India Dance 4 lost on its viewership on Saturday and scored 4,061 TVTs (6,304) and remained almost stable at 3,870 TVTs (3,821) on Sunday.
Life OK stood at number four with 325,759 GVTs (312,956) followed by Sab with 308,658 GVTs (291,060). Sony witnessed a drop in the number of GVTs and scored 254,912 GVTs (266,525). Its non-fiction property, Boogie Woogie Kids Championship saw a drop in its second week and marked at 3,232 TVTs (3,612).
Sahara One is still lagging behind and is at the bottom of the ratings list with 36,673 GVTs (36,001).
In the movie channel genre, Zee Cinema reported 222,208 GVTs (208,530); Star Gold registered 163,219 GVTs (167,279) and Movies OK scored 125,734 GVTs (123,361). On the other hand, &pictures notched up and scored 79,261 GVTs (70,567), Zee Anmol marked 64,638 GVTs (65,618) and Max scored 214,123 GVTs (172,165).
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
